Consumer demand for capsules shows no sign of slowing down. In fact, capsules are the globally preferred dosage form, with 50% of consumers favoring capsules (1). But in an increasingly saturated marketplace, consumers have plenty to choose from—so standing out is key. If you’re looking to launch market-disrupting dietary supplements, we’re here to help. Our Capsugel® liquid-filled capsules can help you create supplements that stand out on the shelves and keep consumers coming back for more.
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1) Ipsos. (2021). Omnibus survey on consumer preference [Unpublished data]
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