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Mastering the Microbiome

#GutTok is Trending for a Reason: 69% of U.S. consumers report gut health symptoms

Enhancing gut microbiome health; the role of Postbiotics in shelf-stable food and beverages.
July 8, 2024
Arpita  Aditya, Ph.D., Senior Scientist, Verb Biotics

A consumer gut health survey conducted in 2023 by Verb Biotics found that 69% of U.S. consumers experience gut issues and 40% of this population have symptoms affecting their daily life.


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Mastering the Microbiome

Immune Health and the Microbiome: Postbiotics for Year-Round Support

July 8, 2024
Danielle Citrolo, PharmD

It’s crucial to understand the shifting desires of consumers. And for today’s supplement consumer, immune and digestive health go hand-in-hand.


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Mastering the Microbiome

Formulating for the Gut Microbiome

What you need to know to create innovative gut health products.
July 8, 2024
Brendan Kesler, R&D Innovation Director, Van Drunen Farms and FutureCeuticals

Good gut health is moving up the priority list for consumers as they continue to learn more about the gut microbiome—the diverse ecosystem of microorganisms vital to health.



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Mindful multiethnic woman enjoy morning ritual with fresh air.
Naturally Informed Education

Gut-Brain Connection: Could the Gut Be the Key to Your Happiness?

Discover the evidence-based probiotic strains that have support for altering mental status.
July 3, 2024
WholeFoods Magazine Contributor

Explore the significance of the gut brain axis and how this bi-directional communication affects neurotransmitters and hormones and interacts with various aspects of the human body and mental health.


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Harvest Snaps Rebrands Navy Bean Snacks

June 23, 2024
Rebecca Viscomi

Harvest Snaps baked navy bean snacks come in flavors like Honey Dijon, Loaded Taco, and White Cheddar Jalapeno. 


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The Ultimate Oxygen-Powered Colon Cleanse

Discover the benefits of Oxy-Powder.
June 21, 2024
WholeFoods Magazine Contributor

Global Healing offers an inside look at Oxy-Powder, a natural support for a clean and healthy digestive system.  


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Leadership Spotlight

Bridgette Chambers, Ph.D., and Scott Steinford, Carson&Bear

The company’s founders share how they are revolutionizing pet wellness.
June 13, 2024
WholeFoods Magazine Contributor

The founders of Carson&Bear believe in their employees and their shared mission.


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Leadership Spotlight

Jith Veeravalli and Ramasamy Venkatesh, Gencor Pacific

The company's founders encourage inventiveness, embrace dynamic contributions, and inspire staff to be conscientious and responsible global citizens.
June 13, 2024
WholeFoods Magazine Contributor

The leaders of Gencor Pacific say, "Scientific verification is the backbone of everything we do."


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Leadership Spotlight

Skye and Adam Chilton, Nammex

Find out how this second-generation, family-owned company has been a pioneering force in the industry for more than 30 years.
June 13, 2024
WholeFoods Magazine Contributor

The leaders at Nammex say everything clicked into place once they switched from educating companies to educating consumers. 


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Leadership Spotlight

Matt Warnock, Free My Health & RidgeCrest Herbals

The “Accidental Herbalist” shares RidgeCrest’s history, and why he teamed up with industry leaders to launch FreeMyHealth.org.
June 13, 2024
WholeFoods Magazine Contributor

The second generation owner of Ridgecrest Herbals is on a new mission to defend health freedom with FreeMyHealth.org.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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