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What's Selling: January/February 2024

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.

GettyImages-1519413834.jpg
Getty Images
January 17, 2024
WholeFoods Magazine Staff

SOUTHWEST 
Green's Nutrition, Stockton, CA (3,500 SF) 

SUPPLEMENTS: Shilajit (all brands) 
Berberine (all brands) 
Amino Acids (all brands) 

FOOD: Celtic Sea Salt  
Gluten Free Snacks (all brands) 
Seaweed Snacks (all brands) 

HABA: Castor Oil (all brands) 
Essential Oils (all brands) 

BEVERAGES: Alkaline Water (all brands) 
Kombucha (all brands) 
Stevia Sodas (all brands) 

UP & COMING: Body Health Perfect Aminos  
Terry Naturally Red Sage Plus 

 

MIDWEST 
Wealth of Health, Idaho Falls, ID (6,000 SF) 

SUPPLEMENTS: Terry Naturally Curamed Acute 
Solaray Magnesium Glycinate 
Zhou Berberine 

FOOD: Pamelas Mixes (full line) 
Katz Gluten Free (full line) 
Bob’s Red Mill (full line) 

HABA: Derma E (full line) 
Mineral Fusion (full line)  
Andalou Natural (full line)  

BEVERAGES: Zevia (full line)
Kevita (full line)  
Califia (full line)  

UP & COMING: Terry Naturally Berberine High Absorb 
Solaray Liposomal Multis (full line) 
Nature’s Way Umcka  


SOUTHEAST 

Columbia Health Foods, Columbia, TN (6,000 SF) 

SUPPLEMENTS: Ancient Nutrition Collagen 
Vital Flora Probiotics 
Bluebonnet Nutrition Magnesium Glycinate 

FOOD: Boulder Canyon Sea Salt Chips 
Alternative Baking Lemon Cookie 
Local Honey 

HABA: Heritage Store Castor Oil 
Heritage Store Wool Flannel 
MG12 Magnesium Bath 

BEVERAGES: Rishi Tea Sparkling Botanicals 
Recess Mood Evamor Water 

UP & COMING: Natural Factors Ashwagandha 
Host Defense Lion’s Mane 
Mary Ruth Liquid Multivitamin 


NORTHEAST 
Penn Herb Co, Philadelphia, PA (8,000 SF) 

SUPPLEMENTS: Olbas Cough Syrup 
Olbas Inhalers 
Mushroom Products (all brands) 

FOOD: Apple Cider Vinegar (all brands) 
Prepared Vegan Entrees and Desserts (all brands) 
Honey (all brands) 

HABA: Olbas Oil & Salve Alpine Provisions  
Texas Best Deodorant 

BEVERAGES: Alkaline Water (all brands) 
Olbas Tea Energy Drinks (all brands) 

UP & COMING: Celtic Sea Salt 

 

WEST 
Marlene's Market & Deli, Federal Way and Tacoma, WA (15,000 SF & 22,000 SF)  

SUPPLEMENTS: Dr. Axe Multi Collagen Protein 
Garden of Life RAW Probiotics Vaginal Care 50 Billion 
Host Defense Lion’s Mane 

FOOD: Sasquatch Mesa Egg Co Pasture-Raised Non-GMO Eggs  
Boulder Canyon Avocado Oil & Sea Salt Chip Kettle  
Niman Ranch Applewood Smoked Bacon  

HABA: Sky Organics Organic Castor Oil 
Mad Hippie Vitamin C Serum 
Naturulz UGLI Butter CBD (day)  

BEVERAGES: Olipop Classic Root Beer Soda 
Remedy Organics Matcha Fuel 
Alexandre Family Farm Organic 6% Cream Top Whole Milk  

UP & COMING: Draper Valley Farms Ranger Seasoned Chicken  
Remedy Organics Berry Immunity  
Hempsi Broad Spectrum THC-Free CBD Extract 



TRENDING SPOTLIGHT: Castor Oil

Castor oil is trending across the country, with all brands selling in the Southwest, Sky Organics Organic Castor Oil in the West, and Heritage Store Castor Oil in the Southeast. In its 2024 Trends Forecast, Fresh Thyme Market also identified castor oil as a mover in the beauty market. As WholeFoods Magazine has reported, the overall global beauty oils market was valued at $5.74 billion in 2023 and is forecast to reach $10.28 billion by the end of 2033, according to Fact.MR. According to the experts at Heritage Store: "Castor oil is a beauty essential for hydrated skin, replenishing moisture and shine to dry hair, and building bolder brows and lashes. It also has a long history of supporting general wellness dating as far back as the Ancient Egyptian era."



    Columns What's Selling
    KEYWORDS Alkaline amino acids Andalou Naturals berberine bluebonnet castor oil Columbia Health Foods Dr. Axe Garden of Life Green's Nutrition host defense kombucha magnesium glycinate multi collagen natural factors Nature's Way Olipop Probiotics seaweed shilajit Sky Organics snacks solaray Terry Naturally Wealth of Health
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    The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

    *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

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