Better-For-You Snacking 

Indulge in delectable treats that are both delicious and nourishing. Better-for-you snacking is all about reimagining our favorite snacks with wholesome ingredients, innovative flavors, and a focus on overall well-being.

Marimix is a clean and crave-worthy snack mix made with wholesome ingredients, indulgent flavor and wholehearted fun. After surviving a brain aneurysm, Founder Mari used her second chance to create her true passion, a snack mix that helps people savor more moments together and make better choices while being inclusive, approachable & accessible for all. 

The founders of Maxine's Heavenly took their mother’s beloved cookies and recreated her recipes using real, wholesome ingredients to give a healthy take on a family favorite. Their delicious homestyle cookies are made with better-for-you alternatives, sweetened by nature, providing nutrient-rich and guilt-free cookies.

Less sugar = more happiness with Cascade Chocolate Company. Their low-calorie fudge brownie and caramel thins are 30% less sugar, gluten-free and vegetarian while still tasting delicious. These healthier indulgences provide happiness and satisfaction through portion controlled, low calorie snacks that taste as good as the real thing.

Doughp is committed to breaking the stigma around mental health and addiction recovery, one bite at a time. They are a whole lot more than "just" a cookie dough company. They deliver indulgent moments and a dose of hope to the big kid inside all of us. They hope to see a world filled with sweet nostalgia and real conversations that feed the soul.

 

Plant-based Revolutions

Plant-based revolutions are taking the world by storm, ushering in a new era of conscious consumption and culinary innovation. As more people embrace the power of plants, we're witnessing a paradigm shift in the way we eat, think, and live. Plant-based living is no longer a niche; it's a global movement that's redefining our relationship with what we consume and the planet.

The art and science of plant based food are of such significance that Umyum doesn’t have the luxury of creating anything less than beautifully delicious. They keep their eye on quality and their heart in craft using proven techniques for their food technology. Slow churned, creamy smooth butter and luxurious confectionery chocolate to whole food long-aged connoisseur cheese wheels along with sauces, spreads and dips. They are dedicated to that good food feeling.

After leading the European market in plant-based beverages and spreads for over 35 years, NATURLI’ is introducing the U.S. market to their 100% plant-based spreadables that are a true replacement for traditional butter in terms of taste and texture, while boasting the added environmental benefits. 

Actual Veggies is creating delicious, chef-crafted, fresh and refrigerated burgers that celebrate vegetables instead of trying to mask them. They believe in the power of real food and have set out to provide the most delicious and satisfying veggie burgers ever made. Actual Veggies' is committed to simple, clean ingredients and no scientific methods or processing. They’re reducing environmental strain while also making tasty food options that are convenient and healthy too. 

Crafty Counter is crafting whole food plant-based wunder from their counter to yours. Starting by reimagining eggs with Wundereggs, the first in a delicious line of plant-based egg offerings are Hard Boiled WunderEggs, completely vegan and taste, feel and look similar to a chicken egg, minus the chickens of course. Made with simple, whole, real food ingredients, it is a more sustainable option to factory farming.

Sunwink crafted superfood sparkling tonics and powders to easily incorporate plant-powered wellness into every part of your day. 

Winged specializes in supplements to help women with specific needs like sleep, mood, skin, energy and stress by combining specific herbs, cannabinoids and adaptogens that help achieve the desired outcome and also help with hormonal balancing.

Herbal Revolution provides high quality herbal wellness products that are effective, delicious and versatile from their organic farm in Maine where they grow most of the herbs that go into their teas, tonics, elixirs and body products.

Sober Curious

Sober curious is the hippest trend sweeping social scenes, challenging norms, and redefining what it means to have a good time. It's a movement that celebrates mindful choices, self-discovery, and the power of clarity. Sober curiosity invites us to question the role of alcohol in our lives, to explore alternative ways of socializing, and to embrace the vibrant energy that comes from living in the present moment. 

Proxies are a new form of wine alternative—not dealcoholized wine, but layered blends of fruit, teas, spices, and bitters, designed to pair with food and be enjoyed in your finest stemware. These wines were created for when you want something to drink but you’re not drinking. Working with sommeliers, Proxies goes way beyond the grape to capture everything that makes wine a great pairing with food—acidity, body, and tannin—without the alcohol.

Mioloshe is boozy without booze. It is a non-alcoholic, award-winning cocktail alternative that tastes like the real thing. Their beverages are as high in flavor as they are low in calories, and they only use clean ingredients for their drinks that will remind you of traditional cocktails like a gin and tonic or old fashioned. Their drinks taste like vacation in a can on their own, but they also make the perfect ready-made mixer. No one’s left out, and everyone can let loose.

Drinkable Functionality

Beverages can now do more than just quench our thirst. This trend is all about combining hydration with a purpose, infusing our favorite drinks with a boost of goodness to enhance our well-being and elevate our daily routines. Whether you're looking to boost energy, promote relaxation, support digestion, or nourish your body with essential nutrients, drinkable functionality has got you covered.

Bio-K+ has a 20-year history of delivering science powered probiotics you can trust. You cannot find this brand’s bacteria in any other product; their formula is completely unique. They are on a mission to support the health of your gut by maintaining internal balance and overall well-being, so you can enjoy life.

RaD8 is collagen sparkling tea that supports glowing and healthy skin with an infusion of synergistic clinically proven ingredients to fight UV damage. They also incorporate a tomato oil extract packed with carotenoids to help fight loss of collagen, a sea buckthorn extract supporting hydration and source of omegas 3,6,7 & 9, vitamin C.

BevPax has been a leading beverage company for 25 years and understands that today’s consumer needs on-the-go hydration that supports their lifestyle. With its range of ROCKIT, Survive and Aloe Vio drinks, BevPax’s drinks enhance well-being with protein, electrolytes, vitamins, minerals and herbal formulas in delicious recipes.

Kokomio’s coconut beverages are made at the source, ensuring a super-fresh, great-tasting drink. Coconut water agree that this is the most delicious and refreshing brand available. They hand-select their coconuts, picking them at the peak of ripeness, to ensure just the right touch of natural sweetness. A touch of natural sweetness and nothing else.

Safer Skincare

Conventional skincare products often contain a myriad of potentially harmful ingredients, including toxic chemicals, synthetic fragrances, and known irritants. These substances can be absorbed through our skin and may have adverse effects on our health, ranging from skin irritations and allergies to hormone disruption and long-term health concerns. 

Loumi Skincare is a skincare brand with the highest of standards using only clean, natural ingredients, so you can feel good knowing that your skincare lineup is safe and effective. Oars + Alps was built on the objective to give active guys the best possible skincare with the most powerful ingredients, all without the hassle, toxins, and massive markup. They believe in powerful, clean ingredients that deliver powerful results. Parissa makes non-toxic waxes for at-home or professional use. Sourced naturally, ethically and with care, Parissa’s ingredients are safe, gentle and from natural, sustainable sources like tree resin, cane sugar, beeswax, vegetable oils and plant extracts, only using the good stuff. 

Chiavaye is a solution for women who enjoy using lube on a regular basis, need extra moisture from time to time, or want to maintain supple, youthful parts. Chiavaye Oil is all-natural, vegan, hypoallergenic, and contains only six ingredients. It is also non-toxic, non-GMO, edible, fragrance-free and hormone-free. Epsom-It is your Epsom salt soak without the tub. Their unique, natural, powerful formula of concentrated pure Epsom Salt fortified with Arnica aids in muscle cramps and nerve pain. Citrusway is plant-based premium nail and skin care expertly formulated with a high quality blend. The range of products provides an effective naturally derived alternative solution to treat and revitalize all skin types. It is an at-home treatment experience with spa quality results that addresses all skin and nail issues.


Expo West never disappoints to showcase the latest and greatest the industry has to offer. From new takes on some of our favorite things to brands creating their own categories, there was so much to discover. We can only imagine what we will continue to learn as Natural Product Expo East quickly approaches September 20-23, 2023!