pet food - Page 1 | WholeFoods Magazine

Natural Products News Briefs: Balchem, OTA, Layn Natural Ingredients & More

What's new in natural? Catch up on the latest!

December 11, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Combating Joint Pain & Stiffness in Pets

Active Pets = Healthy, Happy Humans!

August 28, 2025

Scott Steinford, Founder, Trust Transparency Consulting

Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.

2025 Trends

Making the Most of a Lucrative Pet Food Market

Natural retailers have an opportunity to be a key conduit in helping customers support their pets’ health. Find out how to cultivate a loyal customer base.

January 16, 2025

Scott Steinford, Founder, Trust Transparency Consulting

Three pet trends to watch in 2025, plus strategies for cultivating a loyal customer base.

Naturally Healthy, Happy, Pampered Pets!

Experts answer our Qs about top trends, innovations, and success strategies in this booming category.

February 21, 2024

Rebecca Viscomi

What are the top trends, innovations, and success strategies in the booming natural pet care category? Take a look!

Rockster Launches Bio-Organic Superfood for Dogs

August 31, 2023

Rebecca Viscomi

Rockster has released a new superfood product for dogs, made with bio-organic ingredients and is intended to improve dogs' health.

2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

5 Trends for Naturally Pampered Pets

January 25, 2023

Marissa Fox

Pet parents are treating their furry pals as good as (or better than!) themselves. With human trends informing innovation in the pet industry, new ways to proactively support pets’ overall well-being continue to emerge. Pet owners are seeking out foods, treats, and supplements to help improve their pets’ physical and...

Solid Gold Releases Omega-Rich Pet-Food Topper

January 11, 2023

WholeFoods Magazine Staff

Solid Gold has launched Let’s Sea Fish Oil, a topper for dog and cat food rich in Omega Fatty Acids. The products promotes healthy skin and coat, according to the company, as well as supporting heart health, immune function, and cognition. It is made with all-natural wild caught salmon and pollock...

Pet food image dog and cat eating nutrition

5 Pet Health Trends for 2023

January 5, 2023

Marissa Fox

Chicago, IL—ADM shared a report of the top five pet trends going into the new year. These trends build on ADM’s larger annual report of global consumer trends. Modern pet parents treat their pets as good as (or better than!) themselves. As human trends increasingly inform pet nutrition innovations, new...

12 Trends to Watch in 2023—As Seen at Natural Products Expo East

December 20, 2022

Nancy Trent

As we head into 2023, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of evolution in existing trends, and many new trends on the...