Modern pet parents treat their pets as good as (or better than!) themselves.As human trends increasingly inform pet nutrition innovations, new ways to proactively support pets’ overall well-being will continue to emerge. Most pet owners are seeking out foods, treats and supplements to enhance their furry friends' physical and behavioral health.
Top concerns supported by pet supplements include:
- anxiety and calming
- mobility and joints
- immune function
- skin and coat
- liver and kidney
Mark Lotsch, ADM’s President, Global Health & Wellness, added, “Many of today’s consumers expect their pets’ foods to be made from ingredients on par with their own meals. This increasing humanization of pets is cultivating a holistic approach to pet well-being, including weight management, digestive health and customized, premium solutions. With these key consumer insights in mind, innovations in pet nutrition and wellness solutions will help satisfy pet parents’ latest demands.”