international flavors - Page 1 | WholeFoods Magazine

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2026 Trends

6 Trends from Winter FancyFaire 2026

Inside the artisanal food & beverage trends elevating everyday eating.

February 18, 2026

Winter FancyFaire 2026 kicked off the specialty food & beverage year, spotlighting innovation, discovery, and the trends shaping how consumers eat, drink, and entertain.

Different countries cuisine. Varied dishes prepared.

25 Trends Spotted at the Specialty Food Show

We hunted down the brands and trends that are changing what, and how, America eats.

August 8, 2025

Nancy Trent

Fancy Food wasn’t just a food show—it was the Met Gala for your mouth. Legacy brands came to flex, startups came to disrupt, and everyone vied for a coveted spot on retailer shelves.

Roughly outlined world map featuring spices and global flavors.

The Global Flavor Revolution

How Authenticity, Transparency, and Bold Tastes Are Shaping the Future of Food

September 27, 2024

Ben Ripple, Founder and CEO of Big Tree Farms

The U.S. market for global flavors is poised for tremendous growth, driven largely by the adventurous palates of Millennials and Gen Z.

Open eco friendly cotton reusable bag with different containers from natural wood and brown glass.Fresh leafs around.Concept of organic,zero waste cosmetics.

Natural Products Expo East Trend Report: 5 More Trends in Natural Products (Part 3)

From international flavors to clean beauty, here’s a look at more of the new and evolving trends we saw at Natural Products Expo East!

November 17, 2023

Nancy Trent

In Part 1 and Part 2 of this series, get the scoop on the final Natural Products Expo East, and discover some of the innovation highlights. And there's even more to love in Part 3!

8 Trends in Colors, Flavors, Sweeteners

Natural products industry experts reveal the latest innovations that give products the added appeal consumers are seeking now.

September 25, 2023

Marissa Fox

Natural products industry experts reveal the latest innovations that give products the added appeal consumers are seeking now.

2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

12 Trends to Watch in 2023—As Seen at Natural Products Expo East

December 20, 2022

Nancy Trent

As we head into 2023, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of evolution in existing trends, and many new trends on the...

Trends to Watch: ECRM 2022 Deli, Dairy, Bakery, Frozen Foods and Private Label Programs

June 28, 2022

Nancy Trent

It was wonderful to see the trends emerging from the ECRM programs for Deli, Dairy, Bakery, Frozen Foods, and Private Label. Ethnic flavors and offerings are expanding in the fresh areas of the store as well as plant-based, and flexitarian options. Sarah Davidson, Senior Vice President of Food & Beverage...

Trends to Watch: Winter Fancy Food Show

June 12, 2022

Nancy Trent

As the Summer Fancy Food Show in New York City is here, we are inspired to take a look back at the Winter Show that occurred in February 2022 in Las Vegas. We spotted many trends that we think we will notice at the summer show and see expanded. Keeping...

4 Reasons International Flavors Make Smart Business

May 24, 2022

Scott Dicker

Businesses that cater to a diverse customer base outperform businesses that don’t. According to SPINS data, businesses that have a diverse customer base have a 4.0% year-over-year sales growth rate versus 0.6% for those who don’t. That’s not surprising when you look at the 2020 U.S. Census, which found that...