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2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

Trends in natural and organic foods (fresh whole foods, yogurt with fruits)

Emerging Brands Dominate at Recent ECRM Programs

11 trends to watch.

March 22, 2023

Nancy Trent

2023 Trends: Legacy Recipes to Inspire Flavor Innovation

February 28, 2023

Maggie Jaqua

What will drive food and beverage innovation in 2023? According to Kerry's annual Taste and Nutrition Charts, this year's spark come from flavors inspired by legacy recipes, across generations of tradition globally.

12 Trends to Watch in 2023—As Seen at Natural Products Expo East

December 20, 2022

Nancy Trent

As we head into 2023, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of evolution in existing trends, and many new trends on the...

Now Trending: Indulgent Flavors at Breakfast

May 21, 2021

WholeFoods Magazine Staff

Arnhem, Netherlands—Cake for breakfast? According to Innova Market Insights' Flavors by Occasion report, consumers are seeking indulgent flavors—and those treat-inspired are seeing the strongest growth in foods commonly eaten at breakfast, such as cereals, bread, and dairy. What's trending, specifically? The flavor currently leading in cereal products (breakfast cereals and cereal...

Plant-Protein Flavor Ingredient

March 4, 2021

WholeFoods Magazine Staff

Amano Enzyme has released Umamizyme Pulse, a non-GMO enzyme designed for use in a variety of plant protein products to produce a pleasant, savory (umami) flavor, similar to that provided by monosodium glutamate (MSG), as well as a sensation of richness and complexity (kokumi). The new enzyme can be used...

Flavor Boost Ingredient

March 4, 2021

WholeFoods Magazine Staff

Salt of the Earth has introduced Mediterranean Umami Bold, a solution intended to boost flavor and cut salt from foods such as pizza and tomato soup. Mediterranean Umami Bold is a clean-label, plant-based product appropriate for meats and fish, sauces, soups, ready-to-eat meals, plant-based meat analogs, and specialty bakery. 1...

Flavor Modifier

February 18, 2021

WholeFoods Magazine Staff

T. Hasegawa USA has introduced Boostract, a flavor modifier that aims to enhance flavor, amplify taste characteristics and improve mouthfeel effect. The flavor modifier is available in dairy and non-dairy versions (in both liquid and powder form). 14047 East 183rd St., Cerritos, CA 90703www.thasegawa.com...

Flavor, Color, and Clean Label

September 24, 2020

Julia Peterman

“Over the last few years, we’ve seen an acceleration in consumers actively looking to eliminate unrecognizable and artificial ingredients from their diets by seeking products with cleaner, shorter labels—i.e., fewer ‘chemical’ names they perceive as potentially unsafe, unhealthy, or of low quality,” says Melissa Sheridan, Strategic Marketing Director, Applied Health...

Glanbia Nutritionals Acquires Canadian Flavor Manufacturer

August 18, 2020

WholeFoods Magazine Staff

Glanbia Nutritionals has agreed to acquire Foodarom, a Canada-based custom flavor designer and manufacturer servicing the food, beverage, and nutritional product industries, according to a press release. Foodarom has a flavor library of over 15,000 recipes, and produces both liquid and powder products for various applications, the press release says.