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Home » Blogs » WholeFoods Magazine » A Glimpse into the Future of Plant-Based Living

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Nancy

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based public relations and marketing communications firm. Trent & Company has a client roster of text book case studies of products, venues, books, films and experts in healthy lifestyles spanning traditional and alternative disciplines for wellness, beauty, fitness, nutrition and the environment.

A Glimpse into the Future of Plant-Based Living

5 trends to watch for 2025 and beyond.

October 17, 2024
Nancy Trent
PLant_Based_Healthy_GettyImages-1498082066.jpg
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At the Plant Based World Expo 2024 in New York City, visionary brands showcased their latest innovations, providing a sneak peek into the future of plant-based cuisine. This year’s expo highlighted the immense possibilities within plant-based living, celebrating health, flavor, nutrition, sustainability, and compassion. From new dairy-free alternatives to global culinary fusions and inventive indulgences, the expo showed that the plant-based movement is continuing to evolve, offering exciting options for those seeking more sustainable, ethical choices.

A few of the standout trends and trailblazing brands shaping this plant-powered future:

Non-Dairy Evolution: A New Frontier for Cheese and Dairy

As the demand for dairy alternatives surges, new products are expanding the possibilities, with many offering superior nutrition and sustainability.

  • Stockeld Dreamery has cracked a notoriously tough market: New York City bagel shops. Their lentil and chickpea-based cultured cheese offers an impressive amount of protein, differentiating it from other plant-based cheeses. Now featured at iconic bagel spots like Essa, this creamy cheese has the rich texture and taste essential for discerning customers.
  • Nature’s Fynd leads the way with its Fy Protein, a revolutionary fungi-based protein cultivated through breakthrough fermentation technology found in the Yellowstone Hot Springs. Packed with all 20 amino acids (including the 9 essential), it’s a good source of fiber and low in fat. And growing Fy uses just a fraction of the water, land, and energy of animal protein sources. 
  • Armored Fresh is transforming the vegan cheese landscape with its almond milk-based cheeses, rich in both flavor and nutrients. This high-protein, environmentally-friendly alternative ensures that everyone can enjoy their cheese without guilt.
  • Panacheeza brings simplicity and quality with its plant-based parmesan, made from just five ingredients, including organic cashews and nutritional yeast. Offering the creamy, savory texture of traditional parmesan, this product provides a healthy alternative to its dairy counterpart. 
  • Imposter delivers plant-based, dairy-free, soy-free snacks like jalapeno bites, mozzarella sticks, and mozzarella shreds that are so authentic, you’d never guess they’re made entirely from plants. These products are crafted with simple, real ingredients, proving that plant-based doesn’t mean sacrificing taste. 

Global Flavors: Bringing the World to Plant-Based Palates

The plant-based movement continues to embrace global culinary traditions, and this year’s expo was no exception, with brands introducing innovative ways to experience authentic international flavors.

  • Brioche Gourmet brought a taste of France to the show floor with its delectable plant-based brioche and croissants. These golden, soft, non-GMO French classics prove that even the finest baked goods can be made entirely from plants.
  • Cock’n Bull introduced British classics with a plant-based twist, offering dishes inspired by the finest gastropubs of Great Britain. With creations like plant-based Scotch Eggs and Fish & Chips, Chef Mario Arnero demonstrated how British comfort food can be reimagined without animal products.
  • Shicken stood out with its authentic Indian curry-based vegan alternatives, crafted by Indian chefs using recipes passed down through generations. This brand brings the vibrant flavors of traditional Indian cuisine to the plant-based table.
  • Carrieban Food Delights offered a unique Caribbean twist with its Jamaican-style curry jackfruit patties. Made with the finest ingredients and bursting with flavor, these plant-based patties are already a hit in Jamaica and are now gaining popularity in the U.S.

Indulgences: Satisfying Your Sweet Tooth, Guilt-Free

This year’s expo also featured indulgent plant-based treats that satisfy cravings without the guilt, proving that deliciousness doesn’t have to come at the expense of health or sustainability. 

  • 7th Heaven Chocolate delivered a heavenly, oat milk-based confection that is both ethical and indulgent. Sourced sustainably and made cruelty-free, their fairtrade chocolate is a treat you can feel good about enjoying. 
  • Nats Rawline served up healthy, raw treats, including cakes, mousses, bars, and energy balls, all made from 100% natural ingredients like dates, almonds, coconut milk, and cocoa. These gluten-free, dairy-free delights are packed with vitamins and minerals, making them the perfect guilt-free indulgence. 

Texture & Color: Innovation in Plant-Based Meat and Color Technology

One of the biggest challenges for plant-based alternatives is replicating the texture and color of traditional meat products. This year’s expo showcased remarkable innovations in both areas.

  • Aberyne took center stage with Foi Green, a plant-based alternative to foie gras made primarily from cashews. After three years of development, this product replicates the luxurious taste and texture of traditional foie gras, but using only plant-based ingredients.
  • MM Beef impressed with its use of Korean fermentation techniques to create a plant-based product that mimics the marbling effect of beef. Made from a combination of soybeans, mushrooms, and beet powder, MMF Beef offers a satisfying, umami-rich flavor profile.
  • Exberry showcased its cutting-edge color technology, which uses natural ingredients like fruits, vegetables, and algae to add vibrant hues to plant-based foods, enhancing both their visual appeal and nutritional value.

Regenerative Farming: A Holistic Approach to Plant-Based Foods

The focus on sustainability extends beyond the products themselves to the methods used to grow the ingredients. Regenerative farming, which prioritizes soil health and biodiversity, is becoming a key part of the plant-based movement.

  • Original Sunshine introduced the world’s first wheat-based, gluten-free bagels made from regeneratively farmed ingredients. These nutritious, flavorful bagels represent a new frontier in both taste and sustainability, showcasing how innovative farming techniques can drive the plant-based industry forward.

The energy and innovation on display at the Plant Based World Expo 2024 showed that the future of plant-based living is brighter than ever. From inventive proteins and dairy-free indulgences to global flavors and regenerative farming, these brands are leading the charge toward a more sustainable, compassionate, and delicious future—powered entirely by plants. 

Stay tuned for more exciting developments as we continue to explore the bold innovations shaping the plant-based movement. We’ll see you next year at Plant Based World Expo 2025!


For more trends, read the latest from trendspotter Nancy Trent.

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