nootropics | WholeFoods Magazine

2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

The Natural View: Playing to Win in eSports Nutrition

October 17, 2022

Maggie Jaqua

Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk with CPG industry strategist Joshua Schall to get an update on a surging market: Nootropics and Brain Health eGames & eSports. In the world of nootropics, outdoor and sports enthusiasts, as well as gamers, are looking for...

Regulatory compliance with product claims.

Regulatory and Enforcement Update on Notable Action in the Cognition, Adaptogen & Nootropic Space

October 12, 2022

Maggie Jaqua

Tune in to hear Asa Waldstein of the Supplement Advisory Group, a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media, discuss the latest need-to-know regulatory information impacting the cognition, adaptogen, and nootropic space. This talk was recorded during the Stress & Mental Wellness:...

Buchi Offers Living Energy Functional Beverage

October 7, 2022

WholeFoods Magazine Staff

New from Buchi: Living Energy functional beverage, offering a range of benefits from probiotics, medicinal mushrooms, and nootropics. Buchi's clean caffeine is naturally derived from green coffee bean extract from coffee beans that haven't been roasted. Available in varieties such as tart and tangy Raspberry Lime and invigorating Lemon Mint,...

Supporting Brain Health with Foods, Beverages, and Supplements

June 29, 2022

Carol Poliner

Did you know your brain is mostly fat? It is! Consisting of a minimum 60% fat, your brain is the fattiest organ in your body. This is why eating healthy fats like omega-3s are vital for brain health. Healthy fat helps stabilize the cell walls in the brain. Another interesting...

Trends to Watch: ECRM Convenience Program

June 12, 2022

Nancy Trent

It was fun to see the trends during ECRM’s Convenience program, held virtually earlier this year. Snacks, beverages, frozen, dairy, hand sanitizers, cannabidiol (CBD), health and beauty care suppliers and more presented new programs to retailers and distributors from the convenience channel. "Impulse products continue to be a huge part...

Nootropic Supplements

June 10, 2022

WholeFoods Magazine Staff

Solaray has released SharpMind. This collection of advanced nootropics aims to support mental and emotional well-being. The line features five formulas: Stress, Energy, Focus, Mood, and Sleep. The products are formulated with nutrients, adaptogens, and fermented organic mushrooms, with each targeting specific cognitive needs. www.solaray.com...

Natural Products Innovation: 5 Trends to Watch from Expo West

May 20, 2022

Nancy Trent

After a long two years, Natural Products Expo West 2022 was finally back in person and better than ever. The show was full of exciting, better-for-you brands that are revolutionizing the wellness sector, filled with unique ideas and improved functional products. They are being eco-conscious through plant-based ingredients and applying regenerative and sustainable methods to...

March 2022

February 28, 2022

WholeFoods Magazine Staff

Digital Edition Editorial: The Success, Stresses, & Struggles: Retailers Sound Off What’s Selling Tip of the Month: Why Diversity & Inclusion May Drive the Future of the Food Industry 44th Annual Retailer Survey Retail Insights® 2022 Retail Universe for Premium Natural Organic Food, Supplement & Personal Care Sales The...

Naturally Informed Education: Nootropics

February 28, 2022

Julia Peterman

"Consumers of all stripes see the need to stay crisp and stay sharp in their daily lives.” That line proved to be the connective tissue for the session Nootropics Market: Nutrition for Memory & Cognition, from the Naturally Informed event Mental Wellness: Mastering the Market, which took place in 2021.