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2023 Trendspotting

Expo West 2023: 25 Trends to Watch

From plant-based proteins to sustainable packaging and so much more, here are some of the major trends we spotted and the brands leading the charge.

May 31, 2023

Nancy Trent

Earlier this year, the natural products industry gathered in Anaheim, CA, for the largest trade show in the naturals space, Natural Products Expo West. From plant-based proteins to sustainable packaging, here are some of the major trends we spotted and the brands leading the charge.

Deodorant

February 27, 2017

WholeFoods Magazine Staff

Honestly pHresh has a new unisex roll-on deodorant line called Mg that is rich in magnesium, giving the body a healthy dose of minerals through the skin. Made in the United States, the deodorant is vegan, free from chemicals, including aluminum, parabens and phtalates, and cruelty-free. It comes in three...

Probiotic Soap

January 25, 2017

WholeFoods Magazine Staff

Essential Formulas has released Dr. Ohhira’s Kampuku Beauty Bar, which aims to “improve the skin’s optimal biology, pH balance and regenerative process” by delivering natural plant extracts fermented with probiotics to foster the skin’s dermal flora, says the company. The bar is infused with coconut oil and contains no fragrances,...