What many retailers consider a tried-and-true marketing strategy is quickly going the way of the VHS tape. The Internet and social media have turned marketing on its head, and it’s my feeling we’re now in the middle of another paradigm shift. Even social media will look different five years from...
In herbal medicine, the term “tonic” is often used—mistakenly—to mean an infusion, tea or tincture, or even more simply, an herbal remedy of any kind. In truth, a tonic herbal formula is one that is used to promote, restore or maintain an overall feeling of energy and vitality within the...
When you think about how to grow your business, you have a variety of age-old options from which to choose. Diversifying your product and service offerings can reinvigorate sales by capturing the imagination of existing and prospective customers. Your community outreach efforts and cross-promotional programs help increase mind share within...
Hair loss of any kind can be understandably devastating and often undermines an individual’s self-confidence and psychological well-being. According to the American Academy of Dermatology, 40 percent of women will experience hair loss by the time they reach the age of 40, and this number increases with each passing...
When DEN first began operations, our clients were astonished with the simple BI functions that were available, especially with mobile devices. These basic functions delivered BI Key Performance Indicators enabling brokers and field reps to place orders and handle RMS’s on the road and all from the palm of...
Back in 2011, QR codes were a hot topic among manufacturers and marketers. Smartphones were rapidly gaining popularity and the app market was still new and exciting territory. One particular bit of technology that also gained momentum during this time was the QR code, but unlike other smartphone-based tools,...
Trend watching from this summer’s Outdoor Retailer trade show in Salt Lake City. I found the perfect fall cocktail party dress, but it wasn’t at Barney’s. It was at this summer’s Outdoor Retailer tradeshow in Salt Lake City. That was all the evidence I needed that the fusion of two concepts—“trails to cocktails”...
As the owner of a lifestyle PR firm and 30+ year veteran in the industry, I have done a fair share of TV interviews. It is never what you expect. That is what we tell our clients. And then we prepare for all the possibilities. We train our clients to...
Similar activities north and south of the 49th parallel. Whether we live in Canada or the United States, consumers have similar expectations when it comes to the food we eat. We expect it to be safe, nutritious and of good quality. We also expect that our respective governments are looking out...
If it’s hot, humid and June, it must be the time for the Fancy Food show in the Javits. Sure enough, in June 2013, I arrived at the entrance doing a good imitation of a human puddle. Thankfully, it took no time at all to see my first genuine trend of the...
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