Strolling the aisles of almost any supermarket today, shoppers are deluged with an ever-increasing number of products utilizing new—often plant-derived—ingredients promising benefits to their health, athletic prowess, waistline and more. Whether a probiotic, a so-called superberry such as açaí, pomegranate or goji, an omega-3 or a dietary fiber, these...
The buzzword today is mobile. It’s critical to first understand two fundamental realities. These would be that a) your current desktop Web site is not conducive to viewing on a mobile device, and b) apps for mobile devices require specific platforms to be viewed optimally. If not considered, the...
Supplement sales are booming, and more than ever consumers are looking to make their purchases armed with understanding. The news introduces a dizzying array of new information every day about the benefits of both time-honored and new-on-the-scene supplements to enhance health. Even the bottles can be confusing, with their strange...
When I visit retailers around the country, they often ask me about industry trends because they know I speak with many retailers, manufacturers and companies that are on the cutting edge of digital and mobile technologies. It’s an exciting time to watch everyone scrambling to keep up with the...
From healthier food and beverages we consume, to environmentally friendly cleaning products we use in our homes, Americans are demonstrating that we are increasingly conscious about making better choices. Price is less of an issue and we are loyal to brands that fit the socially responsible lifestyle we strive...
In 2011 the NIH reported that approximately 43% of the U.S. population (including almost 70% of older women) use dietary supplements containing calcium. What’s not said is that without balancing their calcium with proper amounts of magnesium, they may be at risk. There is a growing amount of scientific...
Things are getting fancier in the food industry as household staples get makeovers. The trend was evident at Winter Fancy Food Show in San Francisco’s Moscone Convention Center, January 15–17. This season’s event was full of surprises. Brownie Madness The news is brownies—different types of chocolates, different health benefits and...
With all of the frenzy surrounding mobile and social networking, you may wonder what the next exciting trend will be. It’s my job to follow these trends, so I recently attended three different trade shows that focused on mobile and social marketing. I started with Blog World in Los Angeles...
Nine Tips and Tricks For Creating a Successful Mobile Experience The first question you have to ask yourself when preparing your company’s mobile solution is: Are you going to create a downloadable application, or are you going to create a mobile website? It’s a challenge to get a consumer to...
Plastic bags are not all bad, but when used excessively and in large numbers, they can turn into Bag Monsters. They start as innocent bundles of bags, however they can grow into menacing creatures that cause all kinds of trouble. A Bag Monster is the average American’s consumption of...
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