With all of the frenzy surrounding mobile and social networking, you may wonder what the next exciting trend will be. It’s my job to follow these trends, so I recently attended three different trade shows that focused on mobile and social marketing. I started with Blog World in Los Angeles...
Nine Tips and Tricks For Creating a Successful Mobile Experience The first question you have to ask yourself when preparing your company’s mobile solution is: Are you going to create a downloadable application, or are you going to create a mobile website? It’s a challenge to get a consumer to...
Plastic bags are not all bad, but when used excessively and in large numbers, they can turn into Bag Monsters. They start as innocent bundles of bags, however they can grow into menacing creatures that cause all kinds of trouble. A Bag Monster is the average American’s consumption of...
The True Life Story of Retailers Bleeding for their Brand Somewhere on a white sandy beach in Mexico, a group of business executives gather in a blood-letting ceremony that could actually save their lives. As bizarre as this might sound, the executive team of Barlean’s has decided to quite literally...
There’s currently a tremendous “buzz” around QR codes and their usefulness as a successful marketing tool. Most critics cite problems with ease of use for consumers, and landing on non-mobile ready sites as reasons QR codes aren’t gaining more momentum. I would suggest that QR codes are indeed beginning...
A shop around the New York Gift Show August 14–16 with my trend-spotting eye revealed that everyday items are being package as gifts. And, it’s not the holiday fruitcake any longer. “People are willing to pay more for quality products, particularly for items that really stand out, especially chocolates...
My last post was earlier this year, which unfortunately is not the best example of how often to write a blog as I encourage everyone to post a new blog at least once a month, if not weekly. It also spoke about Twitter and how it’s growing by leaps...
I returned from the Summer Fancy Food Show (held in Washington, D.C. earlier this month) a little fuller and lot more educated. I had many “who knew” moments on the show floor this season. The first was at the Flamous booth where my new friend, Sam Shehayeb, showed me...
Everybody is excited about the new QR code technology and the potential of reaching target audiences. However, the big caveat is that if your QR codes land on a non-mobile platform, you will do nothing more than frustrate your target audience and they may avoid your future QR...
As surprising as it may seem, many people here the word "enzyme" and think first of laundry detergents. While enzymes, of course, play a role in the manufacturing of detergents, they are also critical and essential to all aspects of human functioning and healthy living. Then, why is it...
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