At the time of writing this blog, Twitter reached over 29 billion tweets and counting. So, what is it about this little blue bird that has captivated the minds of so many fans globally? How and for what can we best use it and why? Is this another one...
Several months ago, I read about a Swami who prohibited his followers from using plastic bags. I was mortified when I realized I was eating organic food daily with a plastic fork and knife. According to the Clean Air Council, enough paper and plastic utensils are thrown away every...
Search engine optimization, search engine marketing, search engine management and then we have all the acronyms that go with them. But, what is Search Engine Optimization and how can it help us in marketing our Web sites or helping our businesses? Search engine optimization (SEO) is the art of...
With 2011 quickly approaching, I wanted to make sure you knew about the momentum that is building behind the reusable bag movement and the positive impact it will have on the retail shopping industry. As you may remember, a few years ago, San Francisco became the first city in...
A growing portion of the population gets it. They are trying to live healthier lives. They are eating a healthier diet—less quantity and more nutrition—as well as exercising and cutting back on sweet treats. Needless to say, that’s good. But at the same time, there are others who are...
Let’s face it: Natural is all the rage. Whether it’s what we eat, what we put on our bodies or what we use in our homes, people everywhere are making the choice to go natural. And at this time of year, companies will use every bit of advantage they...
"Recycle" has become a catch-all phrase that warrants some clarification.In some pockets of the country, the word “recycle” has seemingly become a fallback, catch-all phrase, eclipsing the other two members of the eco-mantra trio: reduce and reuse. As I interacted with people dressed as the Bag Monster (www.bagmonster.com), a costume...
The Federal Trade Commission (FTC) has been mighty busy lately. WholeFoods reports in this issue about their legal square-offs against companies like POM Wonderful over contentious marketing claims. The agency is also finding time to set its sights on all the “greenwashers” out there in marketing land. “Greenwashing” is...
With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook? Lets...
Your Budget. Your Time. You’ve decided to add social networking into your marketing program even though you can’t imagine adding one more thing to your to-do list of responsibilities. I have some thoughts on that topic…read my words: ONE: it doesn’t have to add additional dollars of expense to your...
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