Debby Swoboda

Online Social Marketing Series: September

September 28, 2010

Debby Swoboda and Debby Swoboda, founder of askDebby.com

Your Budget. Your Time. You’ve decided to add social networking into your marketing program even though you can’t imagine adding one more thing to your to-do list of responsibilities. I have some thoughts on that topic…read my words: ONE: it doesn’t have to add additional dollars of expense to your...

Online Social Marketing Series: August Topic-Blogging

August 12, 2010

Debby Swoboda and Debby Swoboda, founder of askDebby.com

Blogging is a way to share your thoughts and spread your circle of influence out into the Internet. It’s like an online diary of sorts. Each entry is dated, titled and is searchable. These entries are called “posts.” How many times have you wanted your local newspaper to write...

Online Social Marketing (Networking) Series: July Topic-Foursquare

July 12, 2010

Debby Swoboda and Debby Swoboda, founder of askDebby.com

When the economy is tough, the tough gets creative. One of the easiest ways to increase sales is to “market” to your current shopper visiting your store, Web site and yes, even through your social networks. When I say “market,” I mean connecting through education, relationship-building events, sales promotions,...

Online Social Marketing (Networking) Series: June Topic-Yelp

June 15, 2010

Debby Swoboda and Debby Swoboda, founder of askDebby.com

You’ve heard of Facebook, Twitter and MySpace, where you can post information about your business and people can respond. Perfect! But, there are more opportunities out there; a whole lot more. How about the growing number of services where people rate and talk about their favorite “local” businesses, become...

Social Media & More

September 1, 2009

Debby Swoboda

Tips for Generating Opportunities in Today’s Economy As I began researching the social media world looking for retailer opportunities, I quickly discovered many new ways to communicate directly with customers and save marketing dollars at the same time. In today’s economy, it’s important that retailers wisely manage their marketing and...

Social Media…The Next Generation of Handshake Marketing

July 1, 2009

Debby Swoboda

I can remember 12 years ago, there was a buzz about the coming of an “information highway” that would change how we do business. Then, all of a sudden, a line listing was added to my budget for Internet and web services. According to Internet World Stats, there are...