Your Budget. Your Time. You’ve decided to add social networking into your marketing program even though you can’t imagine adding one more thing to your to-do list of responsibilities. I have some thoughts on that topic…read my words: ONE: it doesn’t have to add additional dollars of expense to your...
Blogging is a way to share your thoughts and spread your circle of influence out into the Internet. It’s like an online diary of sorts. Each entry is dated, titled and is searchable. These entries are called “posts.” How many times have you wanted your local newspaper to write...
When the economy is tough, the tough gets creative. One of the easiest ways to increase sales is to “market” to your current shopper visiting your store, Web site and yes, even through your social networks. When I say “market,” I mean connecting through education, relationship-building events, sales promotions,...
You’ve heard of Facebook, Twitter and MySpace, where you can post information about your business and people can respond. Perfect! But, there are more opportunities out there; a whole lot more. How about the growing number of services where people rate and talk about their favorite “local” businesses, become...
Tips for Generating Opportunities in Today’s Economy As I began researching the social media world looking for retailer opportunities, I quickly discovered many new ways to communicate directly with customers and save marketing dollars at the same time. In today’s economy, it’s important that retailers wisely manage their marketing and...
I can remember 12 years ago, there was a buzz about the coming of an “information highway” that would change how we do business. Then, all of a sudden, a line listing was added to my budget for Internet and web services. According to Internet World Stats, there are...
