In recent months, findings from several studies—and the media attention they’ve garnered—have created a stir in the natural products industry. The scenario has played out like this: Emerging research calls into question a mainstream supplement with seemingly impressive science behind it. Headlines declare that the once-wonderful nutrient is now, well,...
Going to the IHRSA (International Health, Racquet & Sportsclub Association) Convention & Trade Show in San Diego on March 12-15 felt like going home. I’ve been into fitness since childhood and have had the opportunity to make it a focal point of my career. Our marketing communications firm has been...
Non-GMO regulations and standards vary by country and region.The issue of genetically modified organisms (GMOs) in the food supply is receiving more media attention over the last two years as voluntary and mandatory labeling programs have proliferated throughout the world. In the United States, several states have proposed initiatives that...
Enthusiasm is contagious. I was recently checking out at Whole Foods Market and the cashier commented on something my wife and I bought. She had used it in cooking and really enjoyed it. By then, the person doing the bagging joined in and offered a recipe. For a moment...
Women and younger generations are generally more likely to consume herbal supplements and the economic downturn contributed to an increase in supplement use, according to Steve French, managing partner of Natural Marketing Institute (NMI). French highlighted several trends in the herbal products market during a presentation at AHPA’s annual member...
I’ve been going to the Natural Products Expo West for almost as long as I’ve had my marketing communications firm, over 25 years. While many of the same brands that started the category back then remain icons today, there are so many new movers and shakers and exciting developments. My...
1. Drink water: Flush out fat, toxins, rev up your energy and digestion and make your skin glow. Recommended amount: at least the amount equivalent to half your body weight in ounces. 2. Load up on greens: Raw, steamed, sautéed, chopped, shredded...no matter which way you eat them, they will help make your...
In order to make great probiotics, you have to do EVERYTHING right. It’s easy to think about probiotic supplements like other supplements, but they are unique in that to provide benefits, they must be alive. At any point in the process, the bacteria can be killed, so it takes...
It was back-to-back gifts for me as I left the California Gift Show, January 15–21, for the NY NOW Gift Show, February 2–6, 2014. The trends I saw in the market proves that east meets west. Metallic Collections By far the hottest and latest material spotted on both coasts is...
I’ve been talking about getting “outsidey” since the summer Outdoor Retailer Show, thanks to Frank Hugelmeyer, president of the Outdoor Industry Association. As predicted, a lot more people are talking about it, too. They are talking about when it comes to fitness, food, fashion, furniture and other categories that touch...
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