If there is one thing I took away from the recent NeoCon East Conference & Expo in Baltimore, held October 29–31, 2014, it’s that workplaces are getting healthier! Joan Blumenfeld, the firm-wide Design Director for Interiors and Principle at Perkins+Will says, “It’s because people recognize that healthy workplaces make people...
Our mental health is something that many of us easily take for granted. When things are going well, we don’t even think about it. But about 10% of us will struggle with major depression at some point in our lives (1). In addition, situational depression based on life events (the...
Finding new customers is at the core of growing your business. You’re always going to be searching for the next hot product, the next big acquisition, or the next novel business idea. But the headlong drive towards everything new can easily cause you to forget what makes up the...
My marketing communications firm has been successfully advocating healthy lifestyles for nearly 30 years. Believe it or not, this was my first time at the Academy of Nutrition and Dietetics’ Food & Nutrition Conference & Expo.The event took place in Atlanta from October 18 -21. What I can’t believe myself...
Like many women, as well as men, I actively seek ways to support bone health. So when a new ingredient comes along that shows some promise, I want to know more. Most recently my radar has focused on MBP®(trademarked by MEGMILK SNOW BRAND Co., Ltd.). It’s a newly discovered protein complex,...
October is Breast Cancer Awareness month and as a breast cancer survivor, I want to share a few more ways to potentially improve breast health and detect breast cancer earlier. Yes, monthly exams are important and no there is no guarantee that you’ll never get breast cancer if you do...
I love shopping my local drug store. In New York, there are three on every block making them the most convenient. They also, in reality, have everything you really need. And mostly, everything is incredibly affordable. It’s a win, win, win! Lately, drug store chains are bringing more than...
I am still energized and enthused by all the “newness” on the show floor at the recent Natural Product Expo in Baltimore, September 18-20. Only recently, my excitement is not about new trends developing, since there wasn’t much of that. My excitement is rather about the new developments and movement...
This is an exciting and challenging time for the nutritional supplement industry. The concept of good nutrition has taken hold in the general consciousness of many consumers. This has been a goal and a dream of many for decades. Now here we are in a golden age of nutritional...
This interview first appeared in Marketing Natural Products™, a Digital Publication by The Shelton Group, Autumn 2014 As manufacturers and suppliers decide where to allocate their advertising budgets, what makes trade advertising a worthwhile spend? Trade advertising is always an excellent investment for new product launches, as retail stores...
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