The Federal Trade Commission (FTC) has been mighty busy lately. WholeFoods reports in this issue about their legal square-offs against companies like POM Wonderful over contentious marketing claims. The agency is also finding time to set its sights on all the “greenwashers” out there in marketing land. “Greenwashing” is...
With a FaceBook here and a FaceBook there, here a FaceBook there a FaceBook everywhere a FaceBook … yes, if Old MacDonald was around, he, too, would be on FaceBook. But why? Why the rage? Why is everyone on FaceBook and why would a business be on FaceBook? Lets...
Your Budget. Your Time. You’ve decided to add social networking into your marketing program even though you can’t imagine adding one more thing to your to-do list of responsibilities. I have some thoughts on that topic…read my words: ONE: it doesn’t have to add additional dollars of expense to your...
You’ve all heard it or read about it. And if you haven’t then you haven’t really been paying attention to the buzz surrounding Social Media. Gary Vaynerchuk in his book, Crush It, which I recommend you read as soon as possible shows how he took a company doing several...
Every industry has its challenges…and the dietary supplement industry is certainly no exception. But as the saying goes, every challenge also presents an opportunity. When it comes to the challenges within the supplement industry, one important concern lies with companies making overreaching claims and irresponsibly advertising products. This is...
A recent article in Consumer Reports (September 2010) listed bitter orange–a popular weight management and sports nutrition ingredient–as potentially unsafe. From a scientific perspective, this is unjustified. Research has discredited the “possible dangers” listed in the article. And, no serious adverse events have ever been shown to be caused...
Blogging is a way to share your thoughts and spread your circle of influence out into the Internet. It’s like an online diary of sorts. Each entry is dated, titled and is searchable. These entries are called “posts.” How many times have you wanted your local newspaper to write...
Whether vegetable-based, fruit-based, bean-based, or dairy-based, fermentation is popping up as the latest trend on the health food counter. While the idea of fermenting foods (such as pickles and sauerkraut) and probiotics have long been established in ancient culinary traditions, the connection between them hasn’t been clearly illustrated. In...
When the economy is tough, the tough gets creative. One of the easiest ways to increase sales is to “market” to your current shopper visiting your store, Web site and yes, even through your social networks. When I say “market,” I mean connecting through education, relationship-building events, sales promotions,...
In June of this year, LinkedIn topped 70 million users worldwide. But, what does this really mean? Why have a LinkedIn profile and how can it help in business? These are typically great questions and often asked by many individuals who have not yet grasped the idea of online...
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