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Marketing Veblen in Today's Economy

Why price, prestige, and perception still sell.
January 21, 2026
Nancy Trent

In an era defined by economic uncertainty, one truth remains remarkably consistent: People still want what signals value, status, and meaning, sometimes because it costs more.


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Reset and Thrive After the Holidays

A Holistic Approach to Sustainable Weight Loss in the New Year
January 13, 2026
Donald R. Yance, Clinical Master Herbalist & Certified Nutritionist

The post-holiday period is not a time for punishment. It is an opportunity to gently reset and return to habits that make you feel vibrant, grounded, and energized. 


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The Good Table Project

Get the scoop on this initiative to connect the people that shape what food means in our society.
January 12, 2026
Dolan Patterson, Chief Commercial Officer, Farmer Focus

The Good Table Project is a reminder of the influence food has on us, and why it’s important to strive to make a better system.


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Sustainability at home. Zero-waste shopping, Recycling, Growing food, Renewable energy, Creating green spaces, Ways to fight climate change
Op-Ed

Food at the Heart of Climate Action

A Call for Courage, Collaboration, and Science
December 26, 2025
Juan Aguiriano, Chief Sustainability Officer, Kerry Group

The world is finally recognizing that transforming food systems is inseparable from tackling climate change and safeguarding human health. 


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2026 New Year business goals: A businessman holds an illuminated lightbulb and '2026,' symbolizing new ideas, success, solutions, insights, and innovation.
2026 Trends

Innovating for 2026

Building the Next Generation of Wellness Growth
December 24, 2025
Aaron Quinn, Deputy General Manager, Vantage Nutrition

Explore 5 key trends from Innova Market Insights and how brands can adapt to changes in consumer demands and expectations—leading the next growth wave. 


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2026 Trends

Plant-Based Innovation on the Rise

7 trends from Plant Based World Expo North America
December 21, 2025
Nancy Trent
The takeaway from Plant Based World Expo: Plant-based innovation is no longer niche. It’s mainstream, functional, and here to stay.

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Expert Panel Explores the Future of Regenerative Farmed Foods

Insights from leaders driving change in agriculture, sustainability, and consumer awareness.
November 28, 2025
Nancy Trent

Top voices in food and sustainability gathered for a high-impact conversation on how regenerative practices can reshape agriculture, enhance nutrition, and influence consumer behavior. 


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From Screen to Cart: Why Brands Can't Ignore Amazon Live

Plus: 10 best practices to help wellness brands win on Amazon Live.
November 22, 2025
Nancy Trent

From driving engagement to converting viewers into loyal customers, experts say Amazon Live is reshaping the way products are discovered, sold, and trusted online. Here's how wellness brands can win.


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2026 Trends

20 Trends From ECRM’S Fall Food Sessions 2025

Where innovation, flavor, and function meet to share the future of food.
November 21, 2025
Nancy Trent

From globally inspired spice kits to clean-label, protein-forward snacks that serve the GLP-1 shopper, the ECRM 2025 Fall Food Sessions showcased a marketplace hungry for innovation. Read on for the mindset shift that was everywhere on the ECRM floor, plus top 20 trends.



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2026 Trends

Inside the Breakthrough Trends Spotted at BITE

Get the scoop on standout trends, including sustainable skincare, science-driven beauty, and more.
November 14, 2025
Nancy Trent

Standout trends at BITE included sustainable skincare that nurtures both skin and the planet, science-driven beauty, restorative nighttime rituals, intimate wellness, and global impact. 


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WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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