From driving engagement to converting viewers into loyal customers, experts say Amazon Live is reshaping the way products are discovered, sold, and trusted online. Here's how wellness brands can win.

From globally inspired spice kits to clean-label, protein-forward snacks that serve the GLP-1 shopper, the ECRM 2025 Fall Food Sessions showcased a marketplace hungry for innovation. Read on for the mindset shift that was everywhere on the ECRM floor, plus top 20 trends.

Standout trends at BITE included sustainable skincare that nurtures both skin and the planet, science-driven beauty, restorative nighttime rituals, intimate wellness, and global impact. 

From AI-driven merchandising to premium preventive care, NACDS 2025 underscored the shift from reactive health to proactive wellness. 

Without strict water source identification and testing, plus mandatory heavy metals testing, "organic" labels on imported spirulina offer no assurance against contamination—leaving consumers unknowingly exposed to hidden risks.

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.

Take a look at the science-backed benefits of saw palmetto, and expert insights on key quality factors with nutritional supplements.

The NY NOW show served as a vibrant snapshot of what’s capturing buyers’ attention now, including the transformation of daily wellness routines into rituals of luxury.

Find out why this expert is encouraged to see proposed federal regulations reflect the general consensus of kratom consumers and major kratom researchers, and not conflate natural leaf kratom with 7-OH. 

Regulation doesn’t need to be a bad thing in the CBD space. When designed with consumer confidence and safety as top priorities, lawmakers can collaborate with industry to weed out bad actors.