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2025 Trends

18 Trends from Natural Products Expo West 2025

From Biohacking to Bold Flavors to Beverage Dominance, here's what was hot at the natural products industry's main event.
April 29, 2025
Nancy Trent

Natural Products Expo West 2025 underscored a powerful shift toward mindful consumerism, sustainability, and functional wellness, with several standout trends dominating the show floor. 


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Thoughts on Liberation Day

Exploring the many questions surrounding tariffs, trade, timing, scope, and more.
April 2, 2025
Len Monheit, CEO, ITC

ITC's Len Monheit reflects on the impact of tariffs on the natural products industry.


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The Wellness Revolution: Navigating the Vitamin Supplement Landscape

Explore how retailers can adapt to rising consumer interest.
March 20, 2025
Christine Casey, KeHE Distributors

To be competitive in the grocery industry, retailers must stay attuned to consumer trends and align their product offerings with customers' evolving health and wellness priorities. Read on for key success strategies.


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FDA’s Red 3 Ban Opens Doors for Nature-Based Colors

This ban is the latest action in the global trend of shifting away from synthetic colors and ingredients.
February 27, 2025
Elaine Lee, Application Manager, Lycored

Food and beverage manufacturers using nature-based ingredients widen their market reach.


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What’s in a Clinical? 5 Factors for Evaluating Studies of Ingredients

Quality science on branded ingredients goes a long way to establishing consumer trust and differentiating from generic alternatives.
February 25, 2025
Danielle Citrolo, PharmD

Clinical research on functional ingredients is essential to establishing credibility for any health claim, but not all clinical trials are created equal.  


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Outlook on Organic Foods

An interview with Tom Chapman, co-CEO of the Organic Trade Association (OTA).
February 25, 2025
Sheldon Baker, Chief Executive Officer, Baker Dillon Group

How can organic food not only drive sustainability but also redefine the retail experience?  What consumer trends are emerging? Get the answers to these Qs and more.


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2025 Trends

Natural and Organic Retailers Embrace AI Innovations at NRF 2025

From enhancing customer experiences to optimizing supply chains, AI-driven technologies are helping retailers stay ahead of the curve while meeting the demands of conscious consumers.
February 23, 2025
Nancy Trent

As retailers embrace tech innovations, they are better equipped to meet the evolving needs of their customers.


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2025 Trends

Shaping the Future of Fresh

The New York Produce Show and Conference was a vibrant gathering where over 4,000 professionals converged to explore the freshest innovations in the produce industry.
February 22, 2025
Nancy Trent

At the New York Produce Show and Conference, we uncovered a wealth of exciting trends that are revolutionizing the way we think about food—from family farms to hydroponics to the rise of medicinal mushrooms and more.


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Navigating the Evolving Sustainability Landscape

Keith Bearden, CEO of Alter Eco, shared perspectives from the Sustainable Foods Summit
February 21, 2025
Nancy Trent

In this exclusive Q&A, Keith Bearden, CEO of Alter Eco, reflects on his key takeaways from the Sustainable Foods Summit North America, and offers advice for retailers and manufacturers committed to making a difference. 


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2025 Trends

Innovations in Upcycling

An Interview with Dan Kurzrock, Founder & CEO, Upcycled Foods, Inc.
February 11, 2025
Sheldon Baker, Chief Executive Officer, Baker Dillon Group

Upcycled ingredients are incredibly versatile and can add value across a wide range of product categories in both retail and foodservice environments. Find out more!


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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