What many retailers consider a tried-and-true marketing strategy is quickly going the way of the VHS tape. The Internet and social media have turned marketing on its head, and it’s my feeling we’re now in the middle of another paradigm shift. Even social media will look different five years from...
When DEN first began operations, our clients were astonished with the simple BI functions that were available, especially with mobile devices. These basic functions delivered BI Key Performance Indicators enabling brokers and field reps to place orders and handle RMS’s on the road and all from the palm of...
Back in 2011, QR codes were a hot topic among manufacturers and marketers. Smartphones were rapidly gaining popularity and the app market was still new and exciting territory. One particular bit of technology that also gained momentum during this time was the QR code, but unlike other smartphone-based tools,...
The buzzword today is mobile. It’s critical to first understand two fundamental realities. These would be that a) your current desktop Web site is not conducive to viewing on a mobile device, and b) apps for mobile devices require specific platforms to be viewed optimally. If not considered, the...
When I visit retailers around the country, they often ask me about industry trends because they know I speak with many retailers, manufacturers and companies that are on the cutting edge of digital and mobile technologies. It’s an exciting time to watch everyone scrambling to keep up with the...
With all of the frenzy surrounding mobile and social networking, you may wonder what the next exciting trend will be. It’s my job to follow these trends, so I recently attended three different trade shows that focused on mobile and social marketing. I started with Blog World in Los Angeles...
Nine Tips and Tricks For Creating a Successful Mobile Experience The first question you have to ask yourself when preparing your company’s mobile solution is: Are you going to create a downloadable application, or are you going to create a mobile website? It’s a challenge to get a consumer to...
There’s currently a tremendous “buzz” around QR codes and their usefulness as a successful marketing tool. Most critics cite problems with ease of use for consumers, and landing on non-mobile ready sites as reasons QR codes aren’t gaining more momentum. I would suggest that QR codes are indeed beginning...
Everybody is excited about the new QR code technology and the potential of reaching target audiences. However, the big caveat is that if your QR codes land on a non-mobile platform, you will do nothing more than frustrate your target audience and they may avoid your future QR...
On my last blog, I introduced QR codes and why all suppliers and retailers should take note of this new technology. Today, I want to give examples of how QR codes can be implemented and become an important part of an effective marketing strategy. As QR codes become more...
