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What's Selling: October 2025

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

September 25, 2025

WholeFoods Magazine Staff

What natural products are driving sales from coast to coast? Find out!

Herb of the Month: Borage

From culinary uses to personal wellness, borage has a long history of use.

September 25, 2025

Jeffrey Burke, ND, MH, CNC, CHS

Take a look at the many uses of borage, aka the "wonder herb."

From Tradition to Tech: Key Trends from NY NOW Summer 2025

Check out the innovative concepts and emerging brands!

September 18, 2025

Nancy Trent

The NY NOW show served as a vibrant snapshot of what’s capturing buyers’ attention now, including the transformation of daily wellness routines into rituals of luxury.

USA India Trade War and USA Indian trade relationship / tariffs conflict.

Perspectives on Tariffs: The Industry's India Conundrum

The 50% tariff the U.S. administration has imposed on India is jeopardizing supply chains and relationships in unprecedented ways. Read on for impacts and actions.

September 5, 2025

Len Monheit, CEO, ITC

What do the tariffs imposed on India mean for the nutraceuticals industry, and what can be done to adjust? Read on for key insights.

Kratom (Mitragyna speciosa) capsules with kratom powder and green leaves on wooden table background.

FDA is Right to Restrict 7-hydroxymitragynine (7-OH) Products

Here's why FDA’s intent to schedule 7-OH products is smart, science-based policy.

August 30, 2025

Dr. C. Michael White, Pharm.D.

Find out why this expert is encouraged to see proposed federal regulations reflect the general consensus of kratom consumers and major kratom researchers, and not conflate natural leaf kratom with 7-OH.

Merchandising Insights

Staffing: Strategies For Success

Who's in the workforce, and how can we optimizing our teams to best serve our customers? Read on for insights.

August 28, 2025

Jay Jacobowitz, President & Founder, Retail Insights

Is there a way for you to improve retail store staffing levels and worker productivity? Some thoughts.

Herb of the Month: Tarragon

Take a look at the many uses of this popular herb.

August 27, 2025

Jeffrey Burke, ND, MH, CNC, CHS

There is an incredible amount of research suggesting tarragon may have wide-ranging health benefits. Get an overview!

What's Selling: September 2025

What’s Selling is a monthly review of the best-selling natural and organic products determined from unit sales at natural products stores across the U.S.

August 27, 2025

WholeFoods Magazine Staff

What natural products are driving sales from coast to coast? Find out!