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Drops of CBD hemp in dropper close-up on blue background

Evidence-Based Wellness: CBD’s Therapeutic Promise Needs Production Standards to Match

August 17, 2025
Scott Mazza, Co-founder of Vitality CBD and Certified Headies

Regulation doesn’t need to be a bad thing in the CBD space. When designed with consumer confidence and safety as top priorities, lawmakers can collaborate with industry to weed out bad actors. 


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Natural craft cocoa drink, organic healthy chocolate drink with brown cocoa beans and dry cacao pod.Top view,above

Cocoa’s Surprising Role in Boosting Gut Health

August 14, 2025
Clare Fleishman, MS RDN and International Probiotics Association

Explore emerging science that points to cocoa’s role in shaping the gut microbiota in ways that may enhance immunity, reduce inflammation, and support metabolic health.


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Healthy Pets Equals Healthy People

Exploring the science behind the human-animal wellness connection.
August 13, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The benefits of pet ownership go well beyond emotional satisfaction. Read on for the science.


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Search bar shows SEO tools icons on your website with AI assistants, user analytics, content creation, and search algorithm improvements.

The New Era of Nutraceutical Marketing: Navigating AI and SEO for Growth

Is your marketing team ready for the biggest shift in search since Google was born?
August 12, 2025
Jane Phelps, CEO, Know Agency

Nutraceutical industry members: Discover your SEO action plan for the AI-first world.


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Different countries cuisine. Varied dishes prepared.

25 Trends Spotted at the Specialty Food Show

We hunted down the brands and trends that are changing what, and how, America eats.
August 8, 2025
Nancy Trent

Fancy Food wasn’t just a food show—it was the Met Gala for your mouth. Legacy brands came to flex, startups came to disrupt, and everyone vied for a coveted spot on retailer shelves.


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Fresh fruits and vegetables from United States of America.

Make America Healthy, Forever

What has changed so dramatically that a commitment to increased utilization of dietary supplements would be deemed too much, or “too MAHA”?
August 6, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.


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Legal Tips

The Shiny, Bright Future Beckons!

Codex Alimentarius drools over Franken-meat
July 25, 2025
Scott C. Tips

Legal columnist Scott C. Tips shares the latest updates from Codex, including a look at red dye #3, “alternative protein sources” and monk fruit sweetener.


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SOS for Summer Pet Concerns

It’s important to remember that our furry friends can be as vulnerable to heat stroke, dehydration, and sunburn as we are.
July 25, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The warmer climate offers natural products retailers have an opportunity to educate pet parents on the specific health risks that heat poses to pets. 


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What's Selling: August 2025

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.
July 24, 2025
WholeFoods Magazine Staff

What products are driving sales from coast to coast? Find out!


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The Buzz in Natural: August 2025

A roundup of thought-provoking posts we saw on social media!
July 24, 2025
WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and natural products industry discussions on social media!


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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