
Scott Steinford is a seasoned executive with a proven track record of leading organizations through start-up, turnaround, growth, and M&A transactions. His career highlights include: Overseeing enterprises totaling over $1 Billion in total value; Spearheading the Zesty Paws Pet Supplements transformation, achieving recognition as #205 on Fortune's 2019 list with a 3-year growth rate of 1,987% and $37.5 Million in annual revenue; Successfully guiding multiple organizations to surpass $100 million in revenue.
With extensive experience in the pharmaceutical and nutrition industries, Scott has been instrumental in the CoQ10 market's remarkable growth, contributing to its 18% CAGR over 20 years (from 39Mt globally in 2000 to over 1,000Mts in 2020). Current roles and achievements: Entrepreneur-in-Residence at Texas A&M University's Mays School of Business; Continuing involvement with Trust Transparency Consulting (est. 2007); Author of "The ROI of TrustTransparency: The Missing Metric to Success" (2018) Scott's latest ventures include: Founding partner of 2BAssociates, a holding company focused on innovative, paradigm-shifting ideas; Co-CEO of the Carson and Bear Wellness project, aiming to revolutionize the multi-billion-dollar pet health and wellness industry. Scott brings his extensive experience in growth and innovation to these new roles, continuing his commitment to transformative business practices and industry advancement. Find out more about Scott Steinford: ScottSteinford.net | linkedin.com/scottsteinford

For millions of households around the world, pets are more than just companions—they are family. The benefits of pet ownership go well beyond emotional satisfaction. From reducing stress and improving cardiovascular health to enhancing immunity and fostering social connection, pets positively influence human well-being in powerful and scientifically validated ways.
The adage “Healthy Pets Equals Healthy People” is more than a feel-good phrase; it represents a reciprocal relationship that can promote wellness on individual, community, and even global levels.
Scientific evidence confirms what many pet owners instinctively know: Animals help us feel better. Interacting with pets lowers cortisol levels and boosts oxytocin, the “bonding hormone.” A study in Frontiers in Psychology (2019) demonstrated that dog owners had lower stress markers after spending time with their pets compared to non-owners (1).
Pet ownership has also been linked to reduced symptoms of depression, anxiety, and post-traumatic stress disorder (PTSD) (2).
“The human-animal bond is powerful. Pets are consistent sources of comfort, structure, and love in a chaotic world.”
A landmark study published in Circulation found that dog owners were 24% less likely to die from any cause and had a 31% lower risk of death from cardiovascular issues (3). Walking dogs also significantly increases the owner’s physical activity, with owners logging an average of 300 minutes per week (4).
Early pet exposure has protective effects on developing immune systems. A study in Pediatrics found that infants exposed to pets in their first year had significantly fewer respiratory and ear infections (5).
Zoonotic diseases can be transmitted between pets and people. These include rabies, toxoplasmosis, ringworm, leptospirosis, and more. The CDC reports that 60% of infectious diseases in humans originate from animals (6).
The American Veterinary Medical Association (AVMA) stresses regular veterinary checkups, proper parasite control, and good hygiene to minimize zoonotic risk (7). Routine deworming and vaccinations are essential not just for pets, but also for the safety of everyone in the household.
According to the Association for Pet Obesity Prevention, over 50% of U.S. cats and dogs are overweight (8). Pet and owner obesity are strongly linked—owners of obese pets are more likely to be overweight themselves (9).
Just as processed food and poor diets lead to chronic illness in people, they do the same in pets. High-quality, nutrient-dense pet food supports immune function, energy, and longevity—mirroring the role of nutrition in human health.
During the COVID-19 pandemic, studies showed pet owners experienced less loneliness and greater life satisfaction compared to non-owners (10). Simply petting a dog or cat reduces stress, lowers blood pressure, and boosts mood-enhancing neurotransmitters.
Older adults with pets report better cognitive function, improved memory, and lower rates of depression. A 2022 study in Aging & Mental Health found that seniors with pets had better memory retention and verbal fluency (11).
Pets help people connect with others. Dog walking facilitates neighborly interactions and builds community trust. In children, pet ownership has been linked to improved empathy, responsibility, and pro-social behavior (12).
For isolated individuals, particularly seniors and people with disabilities, pets reduce loneliness and encourage socialization—powerful protective factors against mental decline and depression.
Pet owners often mirror the care they give their animals in their own lives. A 2021 study found that owners who maintained preventive care routines for their pets were more likely to do so for themselves, including attending annual medical checkups and vaccinations (13).
“Our commitment to our pets’ health naturally reinforces our commitment to our own.”
The One Health initiative underscores the interconnection between human, animal, and environmental health. Efforts to prevent diseases in pets, reduce antibiotic misuse in veterinary medicine, and improve animal welfare all support a healthier, more resilient society (14).
The science is clear: keeping pets healthy leads to better human health. Whether it’s physical activity, disease prevention, emotional stability, or community connection, the health of animals and humans is tightly woven together.
By feeding pets well, scheduling regular veterinary care, providing mental stimulation, and ensuring physical activity, we not only extend their lives—we enrich our own.
As pet owners, caregivers, and advocates, we hold the key to this mutual health equation. Because when we say “Healthy Pets Equals Healthy People”—we’re not just caring for them, we’re caring for us.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.