The booming business of functional mushroom supplements is showing no signs of slowing down.

Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.

Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency.

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

While many brands have pivoted their R&D efforts to focus on ‘biotics offerings, enzymes are unsung heroes of the gut health renaissance. 

Women are stepping into the spotlight and advocating for solutions to female-specific health issues.

Overall year-over-year growth for all survey respondents was a robust 6.1% increase.

It’s no longer enough to celebrate reaching 100 years old; today’s consumers want to understand how well they can live to 100.

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.