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Home » Topics » Dietary Supplements » Supplements Features

Supplements Features
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Supplement Highlights

Active and Vibrant for Life

Combining a clean, nutrient-rich diet with the appropriate supplementation can give everyone from weekend warriors to pros a competitive edge.
June 11, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Prioritizing nutrient-dense food and beneficial nutritional supplement can helps everyone from younger athletes to active seniors continue feeling and performing their very best.


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2025 Natural Choice Awards

The results of the annual WholeFoods Magazine Natural Choice Awards are in!
March 31, 2025
WholeFoods Magazine Staff

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!


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Raising the Bar on Pet Supplement Quality Standards

Investing in clinical trials for pet products is the next step in raising industry standards and consumer trust.
March 29, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The challenge for retailers: How to vet for quality and safety in the pet products in an industry that is largely unregulated. Here's advice.


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The Evolution of Active Aging

Consumers consider supplements to be essential tools for longevity. Read on for the latest science, innovations, and opportunities in the space.
March 28, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry insiders to weigh in on today’s disruptors and catalysts, and offer predictions for what’s to come in the active aging market.


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Supplement Highlights

Achoo! 9 Natural Solutions for Seasonal Allergies

Yes, seasonal allergy season is getting worse. Here’s help.
February 20, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

These are the natural antihistamines that are offering relief for seasonal allergy sufferers. 


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Weighing the GLP-1 Effect on Weight Management

GLP-1 is generating major buzz, but what impact are GLP-1 receptor agonists having on nutritional supplements for weight management, and what does the future look like? Find out!
February 20, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

These are some of the trends in weight management retailers and manufacturers are keeping an eye on in the new year to help them resonate with consumers. 


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Making the Most of the Women’s Health Opportunity

Industry insiders weigh in on the latest science and innovations driving demand in women’s health supplements.
February 20, 2025
Jennifer Joseph

After decades of being under-researched and under-funded, the tide has shifted, and the medical and nutraceutical industries are investing in female-specific R&D.


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Earning Customer Trust in Pet Supplements

According to an analysis by Allied Market Research, the pet supplement market is projected to reach $1 billion by 2035.
February 20, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The pet supplement category is booming putting retailers in an ideal position to become a trusted resource for quality pet nutrition.


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Highlights from CRN’s 2024 Consumer Survey

What are shoppers embracing now? CRN shared the results of its annual survey to help WholeFoods Magazine readers better serve their customers.
February 20, 2025
WholeFoods Magazine Contributor

CRN shares the results of its latest survey to showcase what shoppers are embracing now.


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2025 47th Annual WholeFoods Magazine Retailer Survey

What are the main challenges impacting independent natural products retailers, and how are they faring? Find out!
February 20, 2025
Jay Jacobowitz, President & Founder, Retail Insights and Maggie Jaqua, Content Director

WholeFoods Magazine and Readex Research surveyed independent natural organic retailers to paint a picture of independent natural products retailing in the U.S. today.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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