Supplements Features

Functional Mushrooms Mature into a Major Market Opportunity

Mon, 01 Jun 2026 10:21:40 -0400

The booming business of functional mushroom supplements is showing no signs of slowing down.

The Pillars of Mental Resilience

Jennifer@joseph.com — Mon, 01 Jun 2026 10:08:32 -0400

Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.

Regulatory Roundup: FDA Supplement Oversight, DSHEA Labeling, Chronic Disease Reform & UPF Label Proposal

info@wfcinc.com — Wed, 06 May 2026 16:25:00 -0400

Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency.

2026 Natural Choice Awards

info@wfcinc.com — Fri, 27 Mar 2026 04:00:00 -0400

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

Bloating? Low energy?

Thu, 26 Mar 2026 20:00:00 -0400

While many brands have pivoted their R&D efforts to focus on ‘biotics offerings, enzymes are unsung heroes of the gut health renaissance.

Breaking the Glass Ceiling in Women’s Wellness

Jennifer@joseph.com — Thu, 26 Mar 2026 15:20:51 -0400

Women are stepping into the spotlight and advocating for solutions to female-specific health issues.

2026 48th Annual Retailer Survey

Mon, 23 Feb 2026 08:16:56 -0500

Overall year-over-year growth for all survey respondents was a robust 6.1% increase.

The New Fountain of Youth

Sun, 22 Feb 2026 07:00:00 -0500

It’s no longer enough to celebrate reaching 100 years old; today’s consumers want to understand how well they can live to 100.

Your 2026 Guide to Expo West Success!

info@wfcinc.com — Sat, 21 Feb 2026 11:49:55 -0500

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

Powered Up Performance

Jennifer@joseph.com — Sat, 21 Feb 2026 09:36:22 -0500

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

2026 Challenges & Opportunities

wfcontribute@wfcinc.com — Fri, 16 Jan 2026 11:20:33 -0500

What are the most pressing issues impacting the natural products industry, and what actions are needed? Read on for insights and calls to action from NPA, CRN, AHPA, CHPA, Organic & Natural Health, WIN, INFRA, SENPA, MAHO, WIN, Industry Transparency Center, IPA, and GOED.

2026 Sales Driver: Active Nutrition

Fri, 16 Jan 2026 10:52:06 -0500

Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.

The New Shape of Weight Management

Fri, 16 Jan 2026 10:41:30 -0500

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

Meeting the Needs of the Modern Man

Fri, 16 Jan 2026 10:40:10 -0500

Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026.

The New Line of Defense: Immune-Plus in 2026

Thu, 20 Nov 2025 09:07:03 -0500

Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking

Jennifer@joseph.com — Thu, 20 Nov 2025 09:03:31 -0500

Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

14 Natural Gems for Detox & Liver Health

info@wfcinc.com — Wed, 19 Nov 2025 22:13:28 -0500

The liver is the body’s main detoxifying organ, and experts caution that toxic buildup in the liver can prevent it from performing optimally. Here's help!

3 Keys to Improving the Healthspan of Pets

Wed, 19 Nov 2025 17:15:25 -0500

Natural products retailers have an opportunity to educate pet parents on the pet aging process and in turn create loyal customers.

Lab Testing Partnerships Done Right

Fri, 26 Sep 2025 07:10:00 -0400

Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

Combating Joint Pain & Stiffness in Pets

Thu, 28 Aug 2025 06:00:00 -0400

Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.

Unlocking the Hidden Potential of Mushrooms

Thu, 28 Aug 2025 04:00:00 -0400

Along with mushroom-based supplements, brands are innovating with items like mushroom coffee, snacks, and mushroom-boosted skincare to address the accelerating demand for mushrooms’ wellness benefits.

‘Biotics Trends Driving Demand in 2026

Jennifer@joseph.com — Wed, 27 Aug 2025 14:17:51 -0400

Microbiome science has entered a new, more sophisticated phase. Catch up on the latest.

Healthy, Happy, Energized Pets!

Fri, 25 Jul 2025 09:18:00 -0400

More companies are beginning to offer pet products that mimic the functional benefits and high-quality ingredients found in human products to meet the growing demand from fur parents.

Success at Retail: Winning in the Pet Space

Fri, 25 Jul 2025 09:15:00 -0400

How natural products retailers can build trust and long-time loyalty with pet parents.

SOS for Summer Pet Concerns

Fri, 25 Jul 2025 09:00:00 -0400

The warmer climate offers natural products retailers have an opportunity to educate pet parents on the specific health risks that heat poses to pets.

Playing to Win in Children’s Wellness

Thu, 24 Jul 2025 20:00:00 -0400

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026.

Playing a New Game: The Supplements Elevating eSports

Thu, 24 Jul 2025 19:00:00 -0400

The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is expected to reach $7.46 billion by 2030. Check out the nutritional supplement opportunity.

Sitting Pretty: The Beauty-From-Within Boom

Jennifer@joseph.com — Thu, 24 Jul 2025 18:07:03 -0400

Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care.

The Botanical & Shroom Boom

Thu, 12 Jun 2025 15:48:00 -0400

Insiders weigh in on the current and upcoming trends in the botanicals space.

Navigating a Rise in Allergies in Pets

Thu, 12 Jun 2025 09:00:00 -0400

Explore potential causes of allergies in pets, and natural strategies that can offer relief.