A consumer gut health survey conducted in 2023 by Verb Biotics found that 69% of U.S. consumers experience gut issues and 40% of this population have symptoms affecting their daily life.

It’s crucial to understand the shifting desires of consumers. And for today’s supplement consumer, immune and digestive health go hand-in-hand.

Good gut health is moving up the priority list for consumers as they continue to learn more about the gut microbiome—the diverse ecosystem of microorganisms vital to health.

In the past few decades, the microbiome has become another area of intense interest regarding physical and mental wellness.

Gut health was a concern for consumers with health issues or for early adopters in specialty stores. Today, “microbiome” and “gut health” are part of the general vernacular, and they’re on the minds of shoppers as they head to the store.

In this article, we explore how prebiotics enhance mental health and the broader implications for overall wellness.

The research and results are unique in that they focus on key ingredient categories and measure familiarity and consumption of these very specific ingredient categories.

As we advance in science, we learn to appreciate a more holistic approach to wellness and beauty and understand that how we nourish our body, mind, and soul literally shows on our skin.

Discover what you need to know about sustainable sourcing, trust and transparency promises, and what’s driving consumer demand in botanicals.