Read up on the latest challenges and debates as the functional mushroom supplement category booms.

Minerals are on an upswing—and have been for the past 20 years. Here's what to know now.

From greater awareness about mental health post-pandemic to increased focus on special dietary needs, here are the trends impacting the kids’ health category.

Industry insiders weigh in on the brain-boosting ingredients driving sales in the cognitive health category—and share savvy marketing strategies to help you grow your bottom line.

Consumers are investing in the health of their microbiome more than ever. Industry insiders reveal the scientific breakthroughs driving demand and strategies to capitalize on soaring growth in this lucrative category.

The Natural Products Association (NPA) once again gathered industry members in Washington, D.C. for a fly-in day to advocate on behalf of the natural products industry. 

35 ingredients to know…and the major trends driving sales.

The global astaxanthin market size was valued at $1.9 billion in 2022, and is expected to grow at a CAGR of 17.2% from 2023 to 2030.

Experts answer our Qs on sustainable sourcing, research, trends, & more!  Plus: The latest need-to-know info on CBD & hemp.

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.