What are the most pressing issues impacting the natural products industry, and what actions are needed? Read on for insights and calls to action from NPA, CRN, AHPA, CHPA, Organic & Natural Health, WIN, INFRA, SENPA, MAHO, WIN, Industry Transparency Center, IPA, and GOED.

Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026.

Industry experts discuss the current state of the immune category, emerging research to note, and a look at what’s to come as we head into 2026.

Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

The liver is the body’s main detoxifying organ, and experts caution that toxic buildup in the liver can prevent it from performing optimally. Here's help!

Natural products retailers have an opportunity to educate pet parents on the pet aging process and in turn create loyal customers.

Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.

Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.