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Home » Topics » Dietary Supplements » Supplements Features

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Your Guide to Expo West Success!

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from the show.
February 20, 2025
WholeFoods Magazine Staff

Here's the info you need to get the most out of this year's Natural Products Expo West.


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#GutTok & Beyond

Consumers' enduring interest in the gut microbiota is driving sales of all things "gut friendly."
January 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The continued rise in sales of gut-focused supplements and functional foods and beverages shows buyers have a keen interest in gut health.


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Taking a Pulse Check on Heart Health

Consumers are educating themselves and investing to protect the body's key organ, today and tomorrow.
January 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Industry experts discuss the current landscape, explore today’s support options, and find out which trends will dominate heart-health space in 2025.


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2025 Success Toolkit

2025 Challenges & Opportunities

In this special section, find the insights you need to support the health of your business, and the industry overall, in the year ahead.
January 16, 2025
WholeFoods Magazine Contributor
What are the most pressing issues impacting the natural products industry today, and what actions are needed to help sure a healthier future?

Read valuable perspectives from leading industry experts representing CRN, CHPA, Organic & Natural Health, INFRA, SENPA, WIN, GOED, U.S. Hemp Roundtable, ITC + GPA, and MAHO. You'll find the updates, insights, and action steps you need to help support the wellbeing of your business, and the industry overall, in the year ahead.




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Two Pillars of Cognitive Health

Experts evaluate the effects that sleep and stress can have on our cognitive health—and the nutrient assists that can safeguard wellbeing.
November 21, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

How has the sleep/stress/cognitive health space changed? What have companies learned since COVID-19, and what lessons are they taking into the new year? Here’s what industry insiders are reporting.


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Supplement Highlights

8 Eye-Supporting Super Nutrients

...plus 7 lifestyle strategies to safeguard vision.
November 21, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

These nutritional supplements can help keep vision clear and in focus.


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2024 Person of the Year: Women in Nutraceuticals

Find out how WIN is empowering women in the nutraceuticals industry to unlock their personal and professional potential—and uplifting the entire industry in the process.
November 21, 2024
Maggie Jaqua, Content Director

Find out how WIN is making a positive difference with its core mission of empowering women to unlock their personal and professional potential in the nutraceutical industry.


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Cocoa powder, orange, chamomile, cinnamon. Organic cosmetics.

Ingredients that Deliver Beauty & Beyond

Which ingredients will give consumers the beauty benefits they seek? Read on for in-demand beauty boosters.
October 27, 2024
Maggie Jaqua, Content Director

Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 


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Supplement Highlights

The "Master" Antioxidant: Glutathione

Learn more about this powerful mitochondria protector and free radical fighter.
October 24, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

When it comes to a potent antioxidants, glutathione is considering "one of the most important antioxidants out there."


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The Evolution of Immune Health

We take a pulse on the current trends and make predictions for what lies ahead in 2025.
October 24, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

With 2024 coming to a close, we reached out to experts in the space to discuss the year that was and to get forecasts for the next 12 months.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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