SPINS data from 2023 shows “super mushrooms” gaining popularity, jumping from the supplement aisles to food and beverage products, which saw $642 million in sales, a 19.5% year-over-year growth.

As consumers continue to expect transparency for their products, companies are relying more heavily on quality lab testing services to meet demand.

Celebrating 50 years of wellness, community, and growth at Cambridge Naturals.

The oil is extracted from the herb's seeds and has been sought out for thousands of years.

Discover the study-backed supplements that are driving demand in the microbiome market.

What current and evolving trends are looking fine in the beauty category? Take a look!

Find out why astaxanthin is trending.

When it comes to selecting the health-promoting products for their kids, parents are conducting their own research to determine what works best.

Here's why postbiotics are currently enjoying a surge in popularity among consumers and formulators alike. 

By implementing better health strategies every day, gut symptoms like gas, bloating, abdominal pain, and constipation can improve. Your overall health may improve too.