Supplements Features | WholeFoods Magazine

Delivering Innovation in Natural

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.

March 27, 2023

Maggie Jaqua

We asked experts in the space to weigh in on what’s new and what’s next with delivery systems.

Powered-Up Performance

5 ways to win in e-sports & active nutrition

March 27, 2023

Jennifer Joseph

A recent report from revealed that the sports nutrition market was valued at $36 billion in 2020 and is set to reach $66 billion by 2028, growing at a CAGR of 7.9%. Take a look at science-backed dietary supplement ingredients.

What’s In Your Supplement Cabinet?

Amy Summers, Pitch Publicity, Gives Us a Look!

March 23, 2023

WholeFoods Magazine Staff

Amy Summers, founder of Pitch Publicity, gives us a look inside her supplements cabinet.

ABC Publishes 9,000th HerbClip Research Summary

This educational resource is for researchers, scientists, health professionals, industry members, and other interested parties.

March 10, 2023

Maggie Jaqua

The American Botanical Council (ABC) announced the publication of the 9,000th HerbClip, and educational resource, for researchers, scientists, health professionals, industry members, and other interested parties.

Growth Drivers in Women’s Health

Industry insiders weigh in on how to support women and their nutritional needs while growing the bottom line.

March 1, 2023

Jennifer Joseph

2023 45th Annual Retailer Survey

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.

February 28, 2023

Maggie Jaqua and Jay Jacobowitz

What is the state of independent natural products retailers as we emerge from the COVID-19 pandemic? Find out, and hear from independent retailers, in their own words, on the state of business.

7 Natural Remedies to Ease Seasonal Allergies

February 16, 2023

Rebecca Viscomi

Watery eyes, sinuses, itchiness, runny or stuffy nose...the list of bothersome symptoms that come with seasonal allergies goes on. For those who develop symptoms as a reaction to pollen, the spring season can be especially problematic, and many will turn to their local natural products store for relief. Read on...

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

2023 Heart Health Update

January 25, 2023

Jennifer Joseph

Consumers are more invested in taking proactive measures to protect their heart than ever before. “We know heart disease has been the leading cause of health-related death in the world, but there are new factors playing a role in increasing consumer awareness and emphasis on heart health,” says Vishal Shah,...

Active Aging for Everyone

December 22, 2022

Marissa Fox

“Active aging, by definition, is the process of optimizing opportunities for health, participation, and security in order to enhance the quality of life as people age.” — Trisha Sugarek MacDonald, Bluebonnet Consumers are more tuned into the need to take action to age well, and from a younger age.