At the end of 2021, in the wake of Vitafoods Europe in Geneva and the return of SupplySide West in Las Vegas, a group of industry friends found themselves asking why weren’t more women in leadership roles in the global nutraceutical industry? Why wasn’t there financing for women-led supplement businesses?...
The top 2023 marketing and SEO strategies are 100% focused on the customer. The brands that succeed are the brands that know, respect, and connect with their customers. You need to know your customer. You need to understand their challenges and needs. You need to communicate in simple language (hint:...
The real threats to the supply chain and the sustainability of the nutrition chain can be summarized in short-term and long-term threats. The short-term threats are the global pandemic, shipping shortages, and war. The long-term issues are more consequential for sustainability and are due to climate change. Sidestepping the political...
Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.
Do we really need a study to tell us that the more ultra-processed food someone eats, the more mentally unhealthy they tend to be? Maybe we really do. Since the early 1990s, processed food consumption is on the rise, and whole food consumption is on the decline. If the message...
Leading to nearly one-half million deaths worldwide in 2019, asthma is a major non-communicable disease in all age groups. It is the most common chronic disease among children. Many factors have been linked to an increased risk of children developing asthma, although it is often difficult to find a single,...
The holiday season is upon us, and for this month’s Let’s Bake we are featuring the classic dessert: pumpkin pie. For this bake, we used Wholly Wholesome’s Organic Pie & Pastry Dough, Ready to Roll using their recipe for Vegan Pumpkin Pie. The great thing about pumpkin pie is that...
Climate change continues to increase the concentration of carbon dioxide in our atmosphere, leading to greater plant productivity during photosynthesis. As a result, one might assume that this increased growth will help meet the nutritional demands of a burgeoning world population. However, the full story is far more complex. Plants...
It was wonderful to see the trends emerging from the ECRM programs for Produce, Seafood and Meat. Consumers want to know where their dollar is going, and they want to get the most for that dollar. With that in mind, they are looking for the freshest in fresh, but they...
Vitamins and dietary supplements are more popular than ever. With so many different products, it can be difficult to decipher what’s right for you. That’s why it was great to see some of the emerging as well as established brands within the category at ECRM’s Vitamin, Weight Management & Sports...
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