WholeFoods Magazine

Organic & Natural Health 8th Annual Conference Recap

February 13, 2023

Organic & Natural Health Association hosted its 8th Annual Conference in Cape Coral, Florida. Several topics were covered, including: What to do about fraudulent supplements making their way onto the Amazon platform. New ideas for regenerative innovation in the supply chain. Improving recruitment and retention strategies through better leadership and...

ChatGPT and Health and Wellness Brands: What You Need to Know

Learn the facts on ChatGPT and what it means for YMYL brands.

January 23, 2023

Jane Phelps, CEO, Know Agency

ChatGPT is an AI chatbot that responds to questions or prompts in a conversational and human way. This can have huge implications for your brand voice, marketing strategy, and how you communicate and connect with customers. As a YMYL brand, you cannot dive headfirst into ChatGPT. Here’s what Vicki, Know Agency’s...

Generating-positive-buzz-ideas-GettyImages-639969792-696x557.jpg

Are You Part of the Buzz at Natural Products Expo West?

January 20, 2023

Nancy Trent

Want to be the brand everyone is buzzing about at the sprawling Natural Products Expo West, taking place March 7-11, 2023? The consensus of successful marketers is to start thinking and talking about your news long before the event begins. If your brand is not being talked about before, during,...

The Conscious Consumer

January 20, 2023

Nirmal Nair, CEO and Founder, Sempera Organics, Inc.

While many like to identify themselves as “Conscious Consumers,” the degree to which this is practiced daily varies widely. There is no single “recipe” to easily become a “Conscious Consumer.” It necessitates individual thoughtfulness about the chain of events connected to every purchasing decision one makes. Besides every...

Organic regenerative farming getty 1096948890

Making a Move to Regenerative Farming

December 22, 2022

Anand Swaroop

While organic farming avoids the use of pesticides and herbicides and can incorporate practices to help soil health, such as crop rotation and cover crops, regenerative agriculture focuses on rebuilding topsoil, restoring ecosystems, and revitalizing communities. As a result, regenerative agriculture helps to mitigate climate change and provides financial benefits...

Website google optimization seo gettyimages 1285411698

Guide to Google Performance Max for Health Brands

December 22, 2022

Jane Phelps, CEO, Know Agency

The competition for customers and sales is tight. You need to connect with people who are likely to click buy. This is why you need to take advantage of Google Performance Max ad campaigns. Done right, Performance Max automatically optimizes your budget and ad bids, connects you with new customers,...

ECRM Trends to Watch: Gluten & Allergen Free, Keto & Plant-Based

December 21, 2022

Nancy Trent

ECRM is the driving force for buyers and sellers, and they put the right brands in front of the right buyers at the right time with end-to-end solutions that drive seamless product discovery, evaluation and purchase. They recently hosted their Gluten & Allergen Free, Keto and Plant-Based Food & Beverage...

Where the Beauty Industry is Headed in 2023 & Beyond

December 21, 2022

Nancy Trent

The beauty and personal care industry was one of the industries that actually saw an upward spike during the pandemic, and it doesn’t look like it is declining anytime soon. As people were home more, they were investing in themselves, focusing on their skincare, and discovering which products (and ingredients)...

12 Trends to Watch in 2023—As Seen at Natural Products Expo East

December 20, 2022

Nancy Trent

As we head into 2023, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of evolution in existing trends, and many new trends on the...

Sustainability photo trees butterflies nature bubble

Natural Products Trend Forecast: Sustainability Rules in 2023

December 20, 2022

Nancy Trent

As we head into the end of the year and we look back at 2022, we are reminded of all the amazing trends and brands we saw at Natural Products Expo East this past September in Philadelphia, and how they are sure to shape 2023. We saw a lot of...