When you know search intent, you can learn more about your customers, ultimately giving them the content, they want and need. This is how you provide helpful content – the content that makes Google happy and builds trust with your customers.  

Natural Grocers is debuting its Personalized Shopping Experience at select stores. As part of the free service, a Nutritional Health Coach (NHC) will guide consumers as they shop, sharing product knowledge and recommending products that will help support each shopper's personal wellness goals.

A YouGov survey commissioned by Neutral Foods, the nation’s first carbon neutral food company, revealed that 86% of adults in the United States feel the planet is worth saving, and that of those 86%, more than half (51%) agree that protecting the planet is important, but they feel they are unable to help. 

Research published in the American Journal of Clinical Nutrition (AJCN) explored whether omega-3 fatty acids might be protective against contracting and/or suffering adverse outcomes of COVID-19 infection.

The Natural Products Association (NPA) shared news of a victory for the industry: Legislative language that would have restricted— and in some cases prohibited — access to dietary supplements was stricken from legislation before the Colorado Health and Human Services Committee.

NOW announced the latest efforts in its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, with this round of testing focused on bromelain.

After just four weeks of daily supplementation with Lycored’s tomato-derived nutrient complex Lycomato, researchers saw scientifically measurable results, and consumers also reported the positive difference.

There's a lot happening in the natural products industry. Find out about the latest certifications, expansions, research, and more!

As the American Herbal Products Association (AHPA) has highlighted, all species of Rhodiola spp. have been added to the list of botanicals that the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) controls for international trade. The botanical is considered to be in danger of over harvesting, and therefore requires proper permits to trade.