Lakewood, CO—Personalization is in demand. As Noah Voreades, Managing Director of GenBiome Consulting, has told WholeFoods Magazine, "Personalization is consistently highly ranked by consumers as valuable for managing their health." Voreades noted that brick-and-mortar retailers can capture personalized supplement revenue by investing in digital apps, in-store testing, in-store nutritionists, or health professionals to enable customer adoption.

Natural Grocers is doing just that, debuting its Personalized Shopping Experience at select stores. As part of the free service, a Nutritional Health Coach (NHC) will guide consumers as they shop, sharing product knowledge and recommending products that will help support each shopper's personal wellness goals. What shoppers can expect, as outlined in the announcement from Natural Grocers:

  • A 30-minute walkthrough of the store specific to their goals.
  • Personalized recommendations for supplements, body care, and foods.
  • Recommendations on household products that prioritize cleaner ingredients for humans and the environment.
  • Advice on better food and supplement options for cats and dogs.
  • Increased awareness of ecologically conscious products and why food choices matter.
  • A coupon to save $5 off a purchase of $25 or more.

"We are very excited to roll out this new service," said Karen Falbo, Director of Nutrition Education for Natural Grocer. " We want to help take the confusion out of reading labels, shopping for supplements, and meal planning. We want to make it easier and quicker to shop so that achieving personal nutritional health goals can be done with ease."

Related: A Role for Personalization in Brick & Mortar?
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