This article delves into the strategies and opportunities available for brands to collaborate with the film industry and create remarkable awareness without requiring exorbitant budgets. By understanding your brand's story, goals, positioning, strategy, target demographics, and desired visibility, you can pave the way for innovative engagements and remarkable success.

The Organic & Natural Health Association (O&N Health) has always prioritized strategic planning; our focus lies in identifying the key issues that act as standard bearers within our supply chain. By delving deep into these concerns, we uncover underlying threats and forge new pathways to achieve different outcomes.

Natural Products Association (NPA) held its annual Fly-In Day on June 7 to advocate for dietary supplements and the natural products industry.

The ABC-AHP-NCNPR Botanical Adulterant Prevention Program (BAPP) has published Botanical Adulterants Prevention Bulletin (BAPB) on European elder (Sambucus nigra, syn. S. nigra subsp. nigra) berry and berry extract adulteration.

Nammex has filed a Citizen Petition with the Food and Drug Administration requesting that the agency "address the mislabeling of dietary supplements and functional foods as 'mushroom' or containing 'mushrooms' when they contain other fungal parts, and do not contain 'mushrooms' as claimed, or fail to disclose added grain ingredients."  

The United Natural Products Alliance (UNPA) and the Canadian Health Food Association (CHFA) have signed a Memorandum of Understanding to enhance collaboration and promote the growth and accessibility of natural health products and dietary supplements in North America.

Organic & Natural Health Association (O&N Health) has launched the All for Vitamin D: Building Stronger Families in a SNAP campaign. A main goal of this public awareness initiative: to enhance the nutritional support provided through the Farm Bill's Supplemental Nutrition Assistance Program (SNAP).

A new report from GOED, the Global Organization for EPA and DHA Omega-3s, provides a comprehensive overview of the latest studies on EPA and DHA omega-3s and their effects on specific brain health outcomes. 

The Natural Products Association (NPA) once again gathered industry members in Washington, D.C. for a fly-in day to advocate on behalf of the natural products industry.