Boulder, CO—WholeFoodsMagazine has partnered withMakeena, the rewards app that helps mission-driven brands and shoppers discover and engage with one another. The partnership aims to strengthen and positively impact the natural products industry through strategic collaboration and joint marketing efforts.

In recent years, consumers have become more aware of what goes into the products they use. With a market growth rate of12.5%, the demand for organic and natural products is increasing and consumer education could not be more relevant. Makeena was founded to make healthy shopping more accessible to consumers. The software company focuses on helping consumers discover, locate, and save on better-for-you/better-for-the-planet brands and their products. With this focus, Makeena is empowering shoppers to live healthier lives on a cleaner planet. And for brands and retailers, Makeena delivers critical business analytics and shopper profile data to expand their presence in the market and increase business.

“We are elated to partner with Makeena, given their passion for connecting conscious consumers with brands dedicated to creating a better planet,” said Heather Wainer, Publisher ofWholeFoodsMagazine, a full-service media company serving the natural products industry since 1977.  “This is a wonderful opportunity, specifically for our retail partners, to leverage the valuable data and insights that Makeena brings to the table.”

Karen Frame, CEO and Founder of Makeena, added, “It’s important for all of us to be able to find and support companies that are taking the extra step to enable healthy and eco-friendly choices for consumers. Our partnership withWholeFoodsMagazine is a perfect fit and we couldn’t be more excited about the positive impact that we’re going to create together.”

WholeFoods Magazine will be reporting on how retailers can get involved. For more information, contact Heather Wainer

Related: The Natural View: Gaining a Competitive Edge with Loyalty & Rewards Programs