Boulder, CO—WholeFoods Magazine has partnered with Makeena, the rewards app that helps mission-driven brands and shoppers discover and engage with one another. The partnership aims to strengthen and positively impact the natural products industry through strategic collaboration and joint marketing efforts. In recent years, consumers have become more aware of what...
In this episode of The Natural View, WholeFoods Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing get the scoop on how consumer attitudes are evolving in COVID times, and how loyalty and rewards programs can help natural products retailers and brands gain an edge over the competition. Our guest: Karen Frame,...
Boston, MA—Merryfield has launched a free clean label rewards app, available on iOS at the Apple App Store, designed to make shopping easier for health-conscious consumers. How it works: Users shop at their favorite retailer, and when they buy products from the app’s participating brands they simply take a picture...
Whole Foods Market’s loyalty program will be folded into Amazon Prime, which has over 100 million Prime members worldwide, Amazon CEO Jeff Bezos revealed in his annual shareholder letter this week. For context, the U.S. has about 126 million households, notes Retail Insights president and founder Jay Jacobowitz, "which leads...
