Boston, MA—Merryfieldhas launcheda free clean label rewards app, available on iOS at the Apple App Store, designed to make shopping easier for health-conscious consumers. How it works: Usersshop at their favorite retailer, and when they buy products from the app’s participating brands they simply take a picture of their receipt via the app to earn points, which can be redeemed for gift cards from a variety of brands like Adidas, Sephora and Starbucks.

The Merryfield app features clean-label brands that are focused on improving the environment. Participating brands include Applegate, Beyond Meat, Califia Farms, Country Archer Provisions, EO|Everyone, GoMacro, Good Culture, Justin's, Health-Ade Kombucha, NadaMoo!, Nellie’s Free Range, Once Upon a Farm, Orgain, Pete and Gerry’s Organic Eggs, Purely Elizabeth, Stonyfield Organic, and Vital Proteins.

“Now more than ever, people want to invest in their own health and well-being, but they don’t have time to do the research and they also have budget constraints," said David Mayer, Merryfield Co-founder and CEO, in a press release. "Merryfield does the homework for shoppers and rewards them every time they buy products without all the artificial junk and unwanted chemicals.”
The mission-based company also donates 1% of its revenue to No Kid Hungry, working to end childhood hunger.
“We founded Merryfield based on the belief that there should be a higher quality standard for everyday products, a belief we share with our collective of member brands,” said Joe Dickson, Co-founder and Head of Standards and Policy, in the release. “Shoppers who want to confidently choose clean label products have to cut through so much noise and confusion at the supermarket to find brands that align with their values. Merryfield brings together a group of purpose-driven brands that truly meet a higher standard, to reward and appreciate their customers.”