In this episode of The Natural View, WholeFoodsEditor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketingget the scoop on how consumer attitudes are evolving in COVID times, and how loyalty and rewards programs can help natural products retailers and brands gain an edge over the competition.

Our guest: Karen Frame, CEO & Founder of Makeena. The only B-cert loyalty app, Makeena rewards consumers for buying healthy and eco-friendly products while providing brands with real-time shopper insights and data.