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Assorted nutritional supplements

FDA Issues Final Guidance on New Dietary Ingredient Notification Procedures and Timeframes

NPA said the guidance is a “Giant NothingBurger.”
March 6, 2024
Maggie Jaqua, Content Director

FDA's guidance is to help manufacturers and distributors of new dietary ingredients (NDIs) and dietary supplements prepare and submit new dietary ingredient notifications (NDINs).


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40_Anniversary_GettyImages-602292220.jpg

Celebrate With WholeFoods Magazine at Expo West!

Plus! Your Expo West Guide to Success
March 5, 2024
WholeFoods Magazine Staff

WholeFoods Magazine is heading to Natural Products Expo West in Anaheim, and we'd love to see you there to celebrate our 40th with us!


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Gummies in the form of bears. Multi-colored jelly.

NOW Testing IDs Creatine Gummies Failings (Plus Brands That Deliver)

NOW said the findings raise concerns given the growing demand for creatine.
March 4, 2024
Maggie Jaqua, Content Director

In its latest round of testing, NOW focused on creatine gummies, as there is a disconnect between claimed dosage and technical capabilities with some brands.


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GettyImages-2022951605.jpg

Natural Products Industry News Briefs: Lief Labs, Mushroom Council, Califia Farms & More

What's new in the natural products industry? Catch up on the latest.
March 1, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including new partnerships and more.


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GettyImages-843241504.jpg

Natural Products Industry News Briefs: Stratum Nutrition, ADM, GOED & More

What's new in the natural products industry? Catch up on the latest.
February 24, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including education opportunities, new partnerships, and more.


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Happy athlete smile after running, exercise training workout. Blue sky, summer sports and runner breathing with happiness from sport outdoor.

Move Nutrition Unveils Insights from Survey of Sports and Active Nutrition Practitioners

The survey revealed that 73% of nutritionists, 61% of dietitians, and 41% of trainers are making sports nutrition recommendations.
February 23, 2024
WholeFoods Magazine Staff

The survey results reveal distinct paths for reaching dietitians, nutritionists, and trainers with ingredient and consumer brand information, creating opportunities for industry companies.


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Merging into a bigger organization.

March 2024 People News

Who is moving up and who is moving on in the natural products industry? Find out!
February 22, 2024
WholeFoods Magazine Staff

Get the latest on promotions, moves, awards and more in the natural products industry.


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Expo_West_Anaheim_GettyImages-1190643484.jpg

Your Guide to Expo West Success!

Get an overview of exhibit hours, select industry events, educational sessions, giveaways and more!
February 21, 2024
Maggie Jaqua, Content Director

This guide will help you make the most of your time at Natural Products Expo West.


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News_GettyImages-1255133806.jpg

Natural Products Industry News Briefs: Balchem, Clasado, Danone & More

What's new in the natural products industry? Catch up on the latest.
February 21, 2024
Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including sustainability efforts, new partnerships, and more.


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Sports_Nutrition_Active_Athlete_GettyImages-866702538-copy.jpg

NOW Sports Named Official Sports Nutrition Partner of Brooks Beasts Track Club

The sports nutrition brand and elite track team have joined to optimize training with trusted and tested supplements.
February 17, 2024
Maggie Jaqua, Content Director

Brooks professional athletes are gearing up to compete at this summer’s 2024 Paris Olympics, and nutrition plays a vital role in their success.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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