Anaheim, CAWholeFoods Magazine is heading to Natural Products Expo West in Anaheim, for events and education from March 12-16, 2024, and we'd love to see you there! The WholeFoods Magazine team will be at booth #3508, celebrating our 40th anniversary under Wainer Family ownership! We will have games and giveaways of free reusable shopping bags complete with samples and educational materials.

Spin the Wheel 40th Anniversary Extravaganza!

Come to WholeFoods Magazine’s booth #3508 to spin the prize wheel at any time during show floor hours. You will be awarded a commemorative token that you can then bring to the corresponding booth to claim a prize, sample, or special gift from one of the event sponsors, which include industry-leading companies such as Bio Nutrition, Carlson Labs, Gencor, Great River Milling, Lily of the Desert, Magtein, Naturally Informed, Nature’s Answer, Popzup Popcorn, Ridgecrest Herbals, Vida LifeScience, and Wakunaga! 

"We wanteScreen-Shot-2024-03-04-at-3.58.01-PM.pngd to do something fun at the show to celebrate our 40th anniversary, and saw this as an interactive way to engage with attendees, readers, and customers, as well as to provide customers with an opportunity to share their new products and give retailers the change learn about them," said Heather Wainer, WholeFoods Magazine Publisher and VP of Media. "Visitors will spin the wheel at our booth and see what company their spin lands on they will be presented a commemorative 40th-anniversary token that they will show the brand that their spin landed on to receive a free gift. Let the spinning and fun begin!"

Party with Purpose at What’s Up with Supps

On Thursday, March 14 at 7 pm at HEAT Ultra Lounge, network and unwind with industry friends new and old, at the What's Up With Supps Expo West Pajama Party. Attendees are encouraged to wear their favorite pajamas, whether it's cozy flannels, whimsical onesies, or classic pajama sets, to embrace the spirit of comfort and camaraderie (outfits should remain tasteful and appropriate for a professional setting). The event is being held in support of the Make-A-Wish foundation, to make a difference in the lives of children facing critical illnesses. And we will also continue to celebrate four decades of Wainer Family ownership at the What's Up with Supps event! Registration required at

Raise a Glass with WholeFoods Magazine!

Join the WholeFoods Magazine team at booth #3508 on Friday, March 15, at 4pm for a champagne toast to 40 years of WholeFoods Magazine Informing and Educating the Natural Products Industry under the ownership of the Wainer Family. 

Check out more Expo events in 
Your Guide to Expo West Success!