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A New Era in Women’s Wellness

Experts share the science & trends driving demand—plus how retailers can grow sales.

February 22, 2024

Jennifer Joseph

The women’s health supplement market is having a major moment. Take a look at the latest science and trends.

Supplement Highlights

12 Natural Seasonal Allergy Easers

Seasonal allergies are getting worse. Experts explain why, and point to natural strategies that can help.

February 22, 2024

Maggie Jaqua, Content Director

There are several strategies that natural health experts recommend to ease seasonal allergies.

Naturally Healthy, Happy, Pampered Pets!

Experts answer our Qs about top trends, innovations, and success strategies in this booming category.

February 21, 2024

Rebecca Viscomi

What are the top trends, innovations, and success strategies in the booming natural pet care category? Take a look!

Natural Products Industry News Briefs: Balchem, Clasado, Danone & More

What's new in the natural products industry? Catch up on the latest.

February 21, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including sustainability efforts, new partnerships, and more.

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NOW Sports Named Official Sports Nutrition Partner of Brooks Beasts Track Club

The sports nutrition brand and elite track team have joined to optimize training with trusted and tested supplements.

February 17, 2024

Maggie Jaqua, Content Director

Brooks professional athletes are gearing up to compete at this summer’s 2024 Paris Olympics, and nutrition plays a vital role in their success.

Natural Products Industry News Briefs: GOED, Nammex, Gencor & More

What's new in the natural products industry? Catch up on the latest.

February 12, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including sustainability efforts, new partnerships, and more.

Country Life Vitamins Announces Ageless Theory Line

February 8, 2024

Rebecca Viscomi

The new line of supplements from Country Life Vitamins are formulated to nourish, support, and renew the whole body.

US Capitol building at sunset, Washington DC, USA.

NPA Announces Annual Fly-in Day

“Engagement matters; I cannot stress enough how important 2024 is for this industry,” said NPA's Daniel Fabricant, Ph.D.

February 8, 2024

WholeFoods Magazine Staff

NPA is inviting industry members to join fellow advocates from around the Natural Products industry for a day of education, inspiration, and networking on Capitol Hill.

AI and the Customer Experience

Get highlights from GOED's 2024 event, including a look at AI and the omega-3 sector.

January 30, 2024

Marissa Fox

At the biennial GOED Exchange conference, members of the global omega-3 industry came together to discuss industry trends and concerns, network with peers, and hear from key thought leaders.