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NOW Testing of Bromelain Supplements Purchased on Amazon Reveals "Abysmal" Results

The goal has always been to address bad quality products in the marketplace, but NOW said this latest round of testing shows the problem is getting worse.

April 6, 2023

Maggie Jaqua, Content Director

NOW announced the latest efforts in its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, with this round of testing focused on bromelain.

2023 Natural Choice Awards

Presented by WholeFoods Magazine

March 27, 2023

WholeFoods Magazine Staff

What is driving sales in natural products stores across the U.S.? We invited independent natural products retailers to shine a light on the brands that have made the greatest impact on business in the past year, and they delivered!

Idaho Legislature Advances Legislation Protecting Access to Dietary Supplements

NPA has initiated a grassroots effort in support of the Idaho proposal, and is pressing for other states to follow Idaho’s lead.

March 2, 2023

Maggie Jaqua, Content Director

NPA shared news that the Idaho State House Health & Welfare Committee advanced legislation that would codify the Dietary Supplement Health and Education Act of 1994 (DSHEA) into Idaho law.

Nicotinamide mononucleotide. White pills forming shape to NMN alphabet on wooden background.

NPA Asks Amazon to Restore NMN Sales

Products containing NMN would be banned from the site after March 13, 2023.

March 2, 2023

Maggie Jaqua, Content Director

Following the November 2022 notification by the Food and Drug Administration (FDA) that beta-nicotinamide mononucleotide (NMN) is not a legal dietary ingredient, Amazon’s Restricted Products Team emailed sellers in February that products containing NMN would be banned after March 13, 2023.

7 Natural Remedies to Ease Seasonal Allergies

February 16, 2023

Rebecca Viscomi

Watery eyes, sinuses, itchiness, runny or stuffy nose...the list of bothersome symptoms that come with seasonal allergies goes on. For those who develop symptoms as a reaction to pollen, the spring season can be especially problematic, and many will turn to their local natural products store for relief. Read on...

Sentum Releases Heart Health and Immune Support

February 11, 2023

WholeFoods Magazine Staff

Sentum Group is releasing Sentum Heart and Sentum Immune, two supplements designed to support heart health and immunity. Sentum Heart is formulated with Coenzyme Q10, olive leaf extract, pomegranate extract, raspberry leaf extract, and grape seed extract. Sentum Immune was designed to be used during cold and flu season as...

SmartyPants Launches Relax & Sleep Supplement

February 11, 2023

WholeFoods Magazine Staff

SmartyPants Vitamins has launched SmartyPants Relax & Sleep for adults. The supplement is made with ashwagandha, which helps de-stress before bed, and melatonin, which aids in falling asleep faster and improves sleep quality, the company says. The supplements are non-GMO, vegetarian, and gluten-free. They are also made with no synthetic...

Life Extension Introduces Fat Burning Supplement

February 11, 2023

WholeFoods Magazine Staff

New from Life Extension: Thermo Weight Control. The supplement is ideal for individuals living an active lifestyle and following a low-calorie diet, the company says. It is made with a patented red chili extract that was clinically studied to encourage fat burning. The chili extract contains capsaicin, a compound found...

Nature's Answer Releases Cough Syrup

February 11, 2023

WholeFoods Magazine Staff

Nature’s Answer has introduced Mullein-X Cough Syrup, featuring a natural blend of herbal ingredients. The syrup has been formulated to help clear mucus, soothe the throat, and support immune and upper respiratory health, the company says. It's formulated with key Mullein, Nettles, Plantain, Elecampane, Horehound, and Marshmallow. The formula is...

Organic India Releases Herbal Laxative

February 11, 2023

WholeFoods Magazine Staff

Organic India is expanding its supplement line with the launch of Herbal Laxative, a gentle, non-habit forming supplement. The senna-free digestive formula promotes digestion and elimination to provide relief without the gastrointestinal discomfort, the company says. It is formulated with Bael Leaf, Garden Cress, and Psyllium Husk, promoting daily regularity.