Dietary Supplements WholeFoods Magazine is a leading authority serving the natural products industry, delivering in-depth reporting on dietary supplement trends, scientific advancements, regulatory updates, and business insights. The magazine is an essential resource for staying ahead in a fast-evolving dietary supplements marketplace. https://www.wholefoodsmagazine.com/rss en-us Functional Mushrooms Mature into a Major Market Opportunity The booming business of functional mushroom supplements is showing no signs of slowing down. The booming business of functional mushroom supplements is showing no signs of slowing down.

]]> http://www.wholefoodsmagazine.com/articles/17972 Mon, 01 Jun 2026 10:21:40 -0400 https://www.wholefoodsmagazine.com/articles/17972-functional-mushrooms-mature-into-a-major-market-opportunity Functional-mushrooms.png The Pillars of Mental Resilience Jennifer@joseph.com Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall. Consumers are exploring natural remedies and nutritional supplements to help them manage stress and improve how they feel and function overall.

]]> http://www.wholefoodsmagazine.com/articles/18009 Mon, 01 Jun 2026 10:08:32 -0400 https://www.wholefoodsmagazine.com/articles/18009-the-pillars-of-mental-resilience Mental_Resilience.png Dietary Supplement Access Act: New Bill Would Let Americans Use HSAs and FSAs for Dietary Supplements Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices. Bipartisan legislation introduced in Congress would expand access to dietary supplements by allowing eligible products to be purchased through HSAs, FSAs, and HRAs, a move supporters say better aligns federal policy with preventive health practices.

]]> http://www.wholefoodsmagazine.com/articles/18021 Fri, 29 May 2026 18:00:00 -0400 https://www.wholefoodsmagazine.com/articles/18021-dietary-supplement-access-act-new-bill-would-let-americans-use-hsas-and-fsas-for-dietary-supplements Nutritional-Supplements-GettyImages-2262331662.jpg Karnataka High Court Issues Interim Stay on Ashwagandha Leaf Ban Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing. Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The Karnataka High Court has issued an interim stay and scheduled a follow-up hearing.

]]> http://www.wholefoodsmagazine.com/articles/18003 Wed, 20 May 2026 09:33:32 -0400 https://www.wholefoodsmagazine.com/articles/18003-karnataka-high-court-issues-interim-stay-on-ashwagandha-leaf-ban GettyImages-2260827018.jpg FDA Leadership: Marty Makary Resigns, Kyle Diamantas Takes Acting Role info@wfcinc.com FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner role.

]]> http://www.wholefoodsmagazine.com/articles/17997 Fri, 15 May 2026 05:51:01 -0400 https://www.wholefoodsmagazine.com/articles/17997-fda-leadership-marty-makary-resigns-kyle-diamantas-takes-acting-role GettyImages-2150426625.jpg Industry Pushes for Clarity as FDA Reassesses “Dietary Substance” Definition in DSHEA A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation. A decades-old definition is under the microscope as FDA gathers input on dietary supplement ingredients and innovation.

]]> http://www.wholefoodsmagazine.com/articles/17994 Wed, 13 May 2026 01:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17994-industry-pushes-for-clarity-as-fda-reassesses-dietary-substance-definition-in-dshea Defining-Dietary-Supplements-GettyImages-1441024507.jpeg 25 New Natural Products! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17960 Tue, 21 Apr 2026 11:55:16 -0400 https://www.wholefoodsmagazine.com/articles/17960-25-new-natural-products GettyImages-2173562382.jpg Bloating? Low energy? While many brands have pivoted their R&D efforts to focus on ‘biotics offerings, enzymes are unsung heroes of the gut health renaissance. While many brands have pivoted their R&D efforts to focus on ‘biotics offerings, enzymes are unsung heroes of the gut health renaissance. 

]]> http://www.wholefoodsmagazine.com/articles/17932 Thu, 26 Mar 2026 20:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17932-bloating-low-energy Screenshot_2026-03-24_at_3.20.25_PM.png Breaking the Glass Ceiling in Women’s Wellness Jennifer@joseph.com Women are stepping into the spotlight and advocating for solutions to female-specific health issues. Women are stepping into the spotlight and advocating for solutions to female-specific health issues.

]]> http://www.wholefoodsmagazine.com/articles/17946 Thu, 26 Mar 2026 15:20:51 -0400 https://www.wholefoodsmagazine.com/articles/17946-breaking-the-glass-ceiling-in-womens-wellness Screenshot_2026-03-24_at_3.21.16_PM.png Call for Comments: FDA Public Meeting Will Explore Scope of Dietary Supplement Ingredients info@wfcinc.com FDA said the public meeting will help inform the agency's next steps regarding the meaning of the dietary supplement ingredient categories defined in DSHEA. FDA said the public meeting will help inform the agency's next steps regarding the meaning of the dietary supplement ingredient categories defined in DSHEA.

]]> http://www.wholefoodsmagazine.com/articles/17931 Tue, 10 Mar 2026 15:01:15 -0400 https://www.wholefoodsmagazine.com/articles/17931-call-for-comments-fda-public-meeting-will-explore-scope-of-dietary-supplement-ingredients Comments-GettyImages-1392501235.jpg 22 New Natural & Organic Products! info@wfcinc.com Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more! Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

]]> http://www.wholefoodsmagazine.com/articles/17911 Wed, 25 Feb 2026 10:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17911-22-new-natural-and-organic-products GettyImages-1400211246.jpg The New Fountain of Youth It’s no longer enough to celebrate reaching 100 years old; today’s consumers want to understand how well they can live to 100. It’s no longer enough to celebrate reaching 100 years old; today’s consumers want to understand how well they can live to 100.

]]> http://www.wholefoodsmagazine.com/articles/17885 Sun, 22 Feb 2026 07:00:00 -0500 https://www.wholefoodsmagazine.com/articles/17885-the-new-fountain-of-youth GettyImages-596372994.jpg Powered Up Performance Jennifer@joseph.com Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition. Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

]]> http://www.wholefoodsmagazine.com/articles/17904 Sat, 21 Feb 2026 09:36:22 -0500 https://www.wholefoodsmagazine.com/articles/17904-powered-up-performance GettyImages-1008358318.jpg 2026 Sales Driver: Active Nutrition Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes. Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.

]]> http://www.wholefoodsmagazine.com/articles/17853 Fri, 16 Jan 2026 10:52:06 -0500 https://www.wholefoodsmagazine.com/articles/17853-2026-sales-driver-active-nutrition GettyImages-1270964830.jpg The New Shape of Weight Management Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026. Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

]]> http://www.wholefoodsmagazine.com/articles/17836 Fri, 16 Jan 2026 10:41:30 -0500 https://www.wholefoodsmagazine.com/articles/17836-the-new-shape-of-weight-management GettyImages-636963462.jpg Meeting the Needs of the Modern Man Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026. Men’s health is evolving toward holistic mental, emotional, and physical well-being in 2026.

]]> http://www.wholefoodsmagazine.com/articles/17829 Fri, 16 Jan 2026 10:40:10 -0500 https://www.wholefoodsmagazine.com/articles/17829-meeting-the-needs-of-the-modern-man GettyImages-1738724625.jpg 20+ Natural Ingredients for Better Sleep, Less Stress & Sharper Thinking Jennifer@joseph.com Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market. Consumers want solutions offering multifaceted benefits for sleep, stress, and cognitive function, putting retailers in perfect position to capture a big share of the market.

]]> http://www.wholefoodsmagazine.com/articles/17787 Thu, 20 Nov 2025 09:03:31 -0500 https://www.wholefoodsmagazine.com/articles/17787-20-natural-ingredients-for-better-sleep-less-stress-and-sharper-thinking GettyImages-1367780024.jpg 14 Natural Gems for Detox & Liver Health info@wfcinc.com The liver is the body’s main detoxifying organ, and experts caution that toxic buildup in the liver can prevent it from performing optimally. Here's help! The liver is the body’s main detoxifying organ, and experts caution that toxic buildup in the liver can prevent it from performing optimally. Here's help!

]]> http://www.wholefoodsmagazine.com/articles/17788 Wed, 19 Nov 2025 22:13:28 -0500 https://www.wholefoodsmagazine.com/articles/17788-14-natural-gems-for-detox-and-liver-health GettyImages-1360244592.jpg 3 Keys to Improving the Healthspan of Pets Natural products retailers have an opportunity to educate pet parents on the pet aging process and in turn create loyal customers. Natural products retailers have an opportunity to educate pet parents on the pet aging process and in turn create loyal customers.

]]> http://www.wholefoodsmagazine.com/articles/17790 Wed, 19 Nov 2025 17:15:25 -0500 https://www.wholefoodsmagazine.com/articles/17790-3-keys-to-improving-the-healthspan-of-pets AdobeStock_367727334.jpeg FDA Provides Update on NMN; Industry Reacts info@wfcinc.com Read up on the latest on NMN as a dietary supplement, next steps of action from industry associations, plus calls to action for retailers and for natural products industry members. Read up on the latest on NMN as a dietary supplement, next steps of action from industry associations, plus calls to action for retailers and for natural products industry members.

]]> http://www.wholefoodsmagazine.com/articles/17730 Tue, 30 Sep 2025 13:55:40 -0400 https://www.wholefoodsmagazine.com/articles/17730-fda-rules-on-nmn-industry-reacts NMN-supplements-GettyImages-1214004102-1536x1026.jpg Lab Testing Partnerships Done Right Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales. Brands investing in research and aligning themselves with the right labs are the ones establishing customer loyalty and repeat sales.


]]> http://www.wholefoodsmagazine.com/articles/17695 Fri, 26 Sep 2025 07:10:00 -0400 https://www.wholefoodsmagazine.com/articles/17695-lab-testing-partnerships-done-right GettyImages-2162956896.jpg Combating Joint Pain & Stiffness in Pets Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues. Nutrition support in the form of pet-care supplements and quality food is critical to delaying and slowing the progression of joint issues.

]]> http://www.wholefoodsmagazine.com/articles/17674 Thu, 28 Aug 2025 06:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17674-combating-joint-pain-and-stiffness-in-pets GettyImages-1486363248.jpg Unlocking the Hidden Potential of Mushrooms Along with mushroom-based supplements, brands are innovating with items like mushroom coffee, snacks, and mushroom-boosted skincare to address the accelerating demand for mushrooms’ wellness benefits. Along with mushroom-based supplements, brands are innovating with items like mushroom coffee, snacks, and mushroom-boosted skincare to address the accelerating demand for mushrooms’ wellness benefits.

]]> http://www.wholefoodsmagazine.com/articles/17667 Thu, 28 Aug 2025 04:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17667-unlocking-the-hidden-potential-of-mushrooms GettyImages-1415490331.jpg ‘Biotics Trends Driving Demand in 2026 Jennifer@joseph.com Microbiome science has entered a new, more sophisticated phase. Catch up on the latest. Microbiome science has entered a new, more sophisticated phase. Catch up on the latest.

]]> http://www.wholefoodsmagazine.com/articles/17690 Wed, 27 Aug 2025 14:17:51 -0400 https://www.wholefoodsmagazine.com/articles/17690-biotics-trends-driving-demand-in-2026 GettyImages-2214092488.jpg Healthy, Happy, Energized Pets! More companies are beginning to offer pet products that mimic the functional benefits and high-quality ingredients found in human products to meet the growing demand from fur parents. More companies are beginning to offer pet products that mimic the functional benefits and high-quality ingredients found in human products to meet the growing demand from fur parents.

]]> http://www.wholefoodsmagazine.com/articles/17654 Fri, 25 Jul 2025 09:18:00 -0400 https://www.wholefoodsmagazine.com/articles/17654-healthy-happy-energized-pets GettyImages-1329092272.jpg Playing to Win in Children’s Wellness We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026. We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026.

]]> http://www.wholefoodsmagazine.com/articles/17631 Thu, 24 Jul 2025 20:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17631-playing-to-win-in-childrens-wellness kids3.jpg Playing a New Game: The Supplements Elevating eSports The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is expected to reach $7.46 billion by 2030. Check out the nutritional supplement opportunity. The Global eSports market is valued at $2.13 billion in 2024. With a CAGR of 23.1% over the next five years, the market is expected to reach $7.46 billion by 2030. Check out the nutritional supplement opportunity.

]]> http://www.wholefoodsmagazine.com/articles/17625 Thu, 24 Jul 2025 19:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17625-playing-a-new-game-the-supplements-elevating-esports GettyImages-2170235816.jpg Pixel level up screen. Retro 8 bit video games achievement. Level up badge for arcade win computer game. Banner with stars, ribbon, hearts and level progress. Vector concept. Sitting Pretty: The Beauty-From-Within Boom Jennifer@joseph.com Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care. Beauty supplements have evolved beyond a niche category; consumers of all ages and demographics consider nutrients that support glowing skin, shiny hair, and strong nails to be an essential component of self-care.

]]> http://www.wholefoodsmagazine.com/articles/17653 Thu, 24 Jul 2025 18:07:03 -0400 https://www.wholefoodsmagazine.com/articles/17653-sitting-pretty-the-beauty-from-within-boom GettyImages-124206515.jpg Vitaquest International Names Top Supplement Trends for 2026 The report marks the first trends forecast published by a CDMO. The report marks the first trends forecast published by a CDMO.

]]> http://www.wholefoodsmagazine.com/articles/17649 Tue, 22 Jul 2025 08:00:00 -0400 https://www.wholefoodsmagazine.com/articles/17649-vitaquest-international-names-top-supplement-trends-for-2026 GettyImages-2215811019.jpg Flipping cube block for change 2025 to 2026, Countdown to 2026. Loading year from 2025 to 2026. New year start concept. The Botanical & Shroom Boom Insiders weigh in on the current and upcoming trends in the botanicals space. Insiders weigh in on the current and upcoming trends in the botanicals space.

]]> http://www.wholefoodsmagazine.com/articles/17567 Thu, 12 Jun 2025 15:48:00 -0400 https://www.wholefoodsmagazine.com/articles/17567-the-botanical-and-shroom-boom Botanicals.jpeg